Accor and BNP Paribas announce that they have concluded a pan-European partnership to launch a unique co-branded payment card. Members of the ALL-Accor Live Limitless lifestyle loyalty program who subscribe to the card will be able to use it for all their day-to-day purchases. Linking up with one of the sector’s best loyalty programs, card users will earn points as soon as they start spending, upgrade to a higher status more quickly, and enjoy special and unforgettable experiences both in the Group’s hotels and across the entire Accor ecosystem.
In an environment that has been dramatically impacted by the pandemic, it is vital to enable members to continue to take advantage of their loyalty program at a time when travel has been temporarily restricted. These points earned in the course of everyday life can be enjoyed immediately and in many ways – by using them for short breaks to explore our regions, perhaps in the mountains or on the coast, or to enjoy a dinner or a spa. As the validity of these points is extended with each purchase made, users can also keep them to explore new destinations during their next summer vacation through our 85 travel and lifestyle partners, including more than 33 airlines. In addition, these points can also be spent on special events in 2021 – perhaps to see Paris Saint-Germain play, attend a concert in the Accor Arena or visit world-renowned food festivals.
This payment card represents a major asset for the Group in leveraging customer engagement. The various services available to cardholders are a perfect illustration of Accor’s “Augmented Hospitality” strategy, a sophisticated vision of hospitality and bespoke services to enable guests and local residents to enjoy unique experiences. Extending beyond just maintaining contact, the card will help strengthen the relationship with members of the Group’s loyalty program ALL – Accor Live Limitless.