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First Aloft Hotel Opens in Japan

Aloft Hotels today announced the opening of Aloft Tokyo Ginza, the first Aloft hotel to open in Japan. With its highly original design conceptualized as a nod to Ginza’s “Miyuki-zoku” youth subculture movement of the 1960s, Aloft Tokyo Ginza showcases an eclectic mix of neon colours, graffiti, and urban art inspired by Tokyo’s iconic street culture.

Located in Ginza, Tokyo’s most famous shopping, dining, and entertainment district, the new Aloft Tokyo Ginza is just a short walk away from Ginza Six shopping mall, the Mitsukoshi Ginza department store, Tsukiji Market, and the historic Kabuki-za theater. The hotel’s proximity to the Ginza and Higashi-Ginza stations also provides guests with quick and easy access to other areas of Tokyo and beyond.

Designed for travelers who love open spaces and open thinking, the new Aloft Tokyo Ginza Hotel is a kaleidoscope of colors and original artwork. Walking into the hotel, guests can see larger-than-life sculptural pieces and conceptual art by Japanese and Japan-inspired international artists that add a delightful dimension of visual appeal to the spaces throughout the hotel. The lift lobby elevator is also an art installation in itself featuring colourful graffiti.

The hotel is home to 205 stylish and inviting guest rooms designed with the brand’s signature artful and innovative loft-like layout in mind. With airy nine-foot-ceilings, each room is complete with fast & free Wi-Fi, 55-inch flatscreen 4K televisions, while modern bathrooms come with a walk-in rainfall shower.

The hotel features a mix of dining and social spaces including The WAREHOUSE, an all-day dining restaurant channeling a playful Ginza Factory Club aesthetic, where guests can enjoy casual breakfast in the morning, prix-fixe during the daytime, and an extensive a la carte menu at night. Roof Dogs, the hotel’s sassy open-air rooftop bar features a vintage VW combi van by the name of “Eddie” that serves up a variety of sparkling wine, various kinds of hotdogs, and other nibbles for guests to enjoy while taking in great views of the surrounding neighborhood. Re:fuel by AloftSM allows guests the option to grab-and go 24/7 from a selection of flavorful light meals and smart snacks and drinks before or after exploring the city.

The open and expressive lobby is adjacent to the brand’s signature Re:mix℠ Lounge that provides locals and travelers a space to mix and mingle, day or night. W XYZ® Bar offers craft cocktails and light bites for guests to eat and sip over live music as part of the brand’s signature Live At Aloft Hotels music program, which gives emerging local artists a platform to showcase their music talents in the evenings. For guests keeping up with their fitness routines while on the road, Re:chargeSM, the hotel’s fitness center, is open 24/7.

“We are thrilled to see the arrival of the Aloft Hotel brand in Japan with the opening of Aloft Tokyo Ginza,” said Rajeev Menon, President, Asia Pacific (excluding Greater China), Marriott International. “With 17 different brands now present in Japan, the debut of Aloft Hotels further underscores Marriott International’s commitment to growing its footprint across the country. With it lively in-hotel social scene, and innovative music and art programming, Aloft Tokyo Ginza is set to enhance the ‘always-on’ traveler’s stay and play experience in Tokyo.”

Iuliia Tore