IHG announced today the appointment of David Oppenheim as Senior Vice President, Analytics & Insights. The move comes as part of IHG’s investment in data-driven decision making and the further development of a team of professional data scientists that enhance strategic and tactical business decisions for all IHG brands and channels. This high-caliber insights team will serve as a center of excellence for analytics across the IHG enterprise. David will report to Claire Bennett, Global Chief Marketing Officer at IHG.
Claire Bennett, Global Chief Marketing Officer at IHG, commented: “At IHG, we are focused on driving our business forward using data and insights to make strategic decisions. Data and analytics play an increasingly critical role in our customer journey and assessing marketing performance. Having the right data allows us to deliver more impactful experiences to our guests and build deeper relationships. We are thrilled to have David on board with deep expertise in this segment to help us advance our work in this space and unlock the full power of data in everything we do.”
David most recently worked at Alaska Airlines as Vice President of Sales and Distribution. Previously, he held numerous positions at United Airlines, including leading the commercial analytics team. He is recognized for his analytical and intellectual rigor and broad expertise building revenue in the travel industry. He began his career at The Boston Consulting Group.