Vegas Cravers, rejoice! White Castle will become the first fast-food chain in the city to debut the next-generation Impossible Burger.
Starting today, the all-new White Castle Impossible Slider recipe from Impossible Foods will be available at White Castle restaurants in the Las Vegas area including on the Strip, Downtown, and in the nearby town of Jean. Over the next few months, the new White Castle Impossible Slider recipe will roll out at all remaining 377 White Castles nationwide.
ASTES GREAT, GREAT FOR THE PLANET
Impossible Foods launched its first major product upgrade yesterday in Las Vegas — one of the most anticipated unveils at the world-famous International Consumer Electronics Show. The next-generation Impossible Burger is the only food ever featured as an official exhibition at CES.
The new recipe of the Impossible Burger rivals ground beef from cows for taste, nutrition and versatility. The next-generation Impossible Burger contains no gluten, 0 mg cholesterol (with 14g total fat per 4 oz. serving) and as much bioavailable iron and protein as conventional beef from cows.
The all-new recipe is available exclusively at America’s most prestigious restaurants and at White Castles in and around Las Vegas. Over the next month, Impossible Foods will expand availability as production ramps up.
Based in Redwood City, Calif., Impossible Foods uses modern science and technology to create wholesome and nutritious food, restore natural ecosystems and feed a growing population sustainably. The company makes meat from plants—with a much smaller environmental footprint than meat from animals.
To satisfy the global demand for meat at a fraction of the environmental impact, Impossible Foods developed a far more sustainable, scalable and affordable way to make meat, without the environmental impact of livestock.