Trending Destinations Worldwide 2023

This winter season, guests are setting their sights on dreamy destinations in Asia-Pacific and South America, from Osaka, Japan to São Paulo, Brazil. With Japan easing border restrictions just last year in October 2022, it’s no surprise that one of the country’s gems, Osaka, is one of the trending destinations for this winter and holiday season. The following locations are just some of the trending global destinations that are catching travelers’ attention, based on worldwide searches from January 1, 2023 to September 15, 2023 for winter and holiday travel.

Osaka, Japan
Hong Kong
Québec City, Canada
Taipei, Taiwan
Rio de Janeiro, Brazil
Hanover, Germany
Wānaka, New Zealand
São Paulo, Brazil
Muang Pattaya, Thailand
Tokyo, Japan

Trending family destinations worldwide

Globetrotting families³ are ready to pack their bags and explore new destinations this holiday season, spanning the streets of Tokyo to the beaches of The Bahamas. The diverse representation of destinations demonstrates that Airbnb has something for every type of family. In fact, families can get an Airbnb with two bedrooms and one bathroom for less than the price of one hotel room at a major chain^4. Playfully captured through our recent Get an Airbnb ad, Airbnb offers families the space and privacy they want, at the value they need.

Below are some of the trending destinations by families for check-in between November 1 and December 31, 2023, based on global searches from January 1, 2023 to September 15, 2023⁵.