Brussels Airlines just launched its brand-new uniforms for its cabin, cockpit and ground operations employees. By choosing Gabrielle Szwarcenberg, a young designer from the Royal Academy of Fine Arts Antwerp, and several other established Belgian brands, the airline once again emphasizes its Belgitude. Innovative materials, such as grapes and cacti make the uniform more sustainable. The accompanying style guide has also completely been reviewed to become much more inclusive.
At a fashion show for staff and press, the new Brussels Airlines’ uniforms were presented to the world. The uniforms will be introduced on-board and at the airport as from the first of March and worn by over 2,600 cabin, cockpit and ground operations’ employees.
The new uniforms are dark navy blue with champagne-colored details. The new color palette and prints were designed to align seamlessly with the new Brussels Airlines branding, introduced in November 2021. The collection is inspired by glamorous airline uniforms from the sixties, resulting in contemporary yet timeless silhouettes, hence the introduction of the turtleneck and the A-line dress.
The uniforms are comfortable and look good on all body types and people of all ages. Unisex pieces are introduced, next to sneakers that are a comfortable complement to the vegan-leather shoes.
