Radisson Hotel Group has expanded its footprint in Turkey with the opening of Radisson RED Izmir Point Bornova, marking the debut of its lifestyle-focused RED brand in the country.
Located in the lively Bornova district of Izmir, the hotel is directly connected to the Point Bornova shopping centre, positioning it at the heart of one of the city’s most dynamic urban hubs. With easy access to public transport and major attractions, and just a 20-minute drive from the airport, the property is designed to appeal to both leisure and business travellers.
The hotel features 204 rooms, all reflecting the bold and contemporary identity of the Radisson RED brand. Interiors are defined by expressive design elements, modern materials and vibrant accents, creating a space that feels both playful and functional.
At its core, the concept is built around social interaction. Open-plan public areas encourage guests to work, relax or connect, while the rooftop serves as a focal point for gatherings, offering panoramic views across the city.
Dining and nightlife play a central role in the experience. The RED Bites restaurant transitions in the evening into RED ROOF, a lounge-style setting where guests can enjoy dinner or cocktails in a more relaxed atmosphere. A centrally located lobby bar adds another layer to the hotel’s social energy, reinforcing its positioning as a lifestyle destination rather than a traditional hotel.
Wellness and leisure facilities are equally comprehensive. The property includes a spa centre with saunas and massage rooms, alongside a 24-hour fitness facility, GYM REDZONE. Outdoors, guests have access to a large swimming pool and a padel tennis court – features that align with the brand’s emphasis on active, experience-led stays.
Additional amenities include free Wi-Fi, electric vehicle charging stations and flexible event spaces tailored to business travellers, supporting meetings, events and hybrid working needs.
With this opening, Radisson Hotel Group continues to strengthen its presence in Turkey while introducing a more design-driven, socially oriented hospitality concept to the market. Radisson RED Izmir Point Bornova reflects a broader shift in the industry – where hotels are no longer just places to stay, but spaces to connect, create and experience the city in new ways.
