easyJet has become the first airline in the UK and Europe to launch an exclusive multi-brand Korean beauty box onboard, giving passengers access to a curated K-beauty skincare routine while they travel.
Developed in partnership with Luneia Brands, the new Passport to K-Beauty collection is now available for purchase on easyJet flights. The travel-exclusive set features products from some of South Korea’s best-known skincare brands, allowing customers to experience one of the world’s fastest-growing beauty trends at 30,000 feet.
Six-Step Korean Skincare Routine
The Passport to K-Beauty box includes a complete six-step skincare routine consisting of a cleanser, toner, serum, moisturising cream, face mask and sunscreen. The products are presented in a waterproof cosmetic bag designed for travel and beach use.
The collection features hero products from leading Korean skincare brands, including Beauty of Joseon, Skin1004, Thank You Farmer and Axis-Y.
Valued at £76, the beauty box is available onboard for £44, offering passengers an opportunity to try premium Korean skincare products at a discounted price.
Growing Demand for K-Beauty
The launch follows the success of the Biodance Bio-Collagen Real Deep Mask, which became one of the airline’s best-selling inflight retail products after joining easyJet’s CAFE SHOP range.
“We’re always looking for new ways to enhance our onboard experience and bring customers the latest trends in a way that’s exciting and accessible,” said Russell Braterman, Inflight Retail Director at easyJet.
“The launch of our exclusive K-beauty box builds on that success, giving customers the chance to experience a complete routine from some of the most talked-about brands in one convenient, great-value set that’s only available on easyJet.”
First of Its Kind in European Aviation
Luneia Brands said the collaboration makes it easier for travellers to discover innovative Korean skincare while flying.
K-beauty has become one of the fastest-growing beauty categories globally, driven by ingredient-focused formulations, transparent product labelling and affordable pricing. In the UK, Korean skincare sales have grown rapidly, with one Korean skincare product reportedly sold every 11 seconds at Boots.
According to easyJet, the new Passport to K-Beauty box further strengthens the airline’s inflight retail offering, making it the first airline in Europe to introduce a bespoke multi-brand Korean skincare collection exclusively for passengers.
