Indian Hotels Company Limited (IHCL) has announced a strategic partnership between its Taj InnerCircle – NeuPass loyalty platform and I AM STAR, the loyalty programme of Italy’s Starhotels, expanding reciprocal travel benefits for members across India, Europe, and other international destinations.
The collaboration connects two hospitality groups with a shared focus on premium guest experiences, enabling members of both programmes to enjoy exclusive savings, preferred rates, and additional benefits across participating hotels.
IHCL Managing Director and Chief Executive Officer Puneet Chhatwal said the partnership reflects growing travel demand between India and Europe. He noted that expanding Taj InnerCircle – NeuPass into key European markets allows members to access a broader portfolio of hotels while enhancing the overall travel experience.
Under the agreement, Taj InnerCircle – NeuPass members will receive exclusive offers at selected Starhotels properties across Italy, London, Paris, and New York. In return, I AM STAR members will gain access to preferred rates and benefits across IHCL’s expanding global portfolio.
The partnership covers selected hotels operating under several IHCL brands, including Taj, Claridges Collection, Brij, SeleQtions, Clarks, Gateway, Vivanta, Tree of Life, and amã Stays & Trails. Eligible Starhotels properties include both the Starhotels Collezione luxury collection and Starhotels Premium portfolio.
Members of both loyalty programmes will be able to access reciprocal privileges that include discounted accommodation rates, savings on dining and spa experiences, and other exclusive travel benefits designed to enhance stays across participating properties.
Starhotels President and Chief Executive Officer Elisabetta Fabri said the partnership marks an important milestone in the international expansion of the I AM STAR programme. She added that the collaboration will strengthen Starhotels’ ability to attract new international guests while providing existing members with access to a wider global network of premium hotels.
Founded more than 45 years ago, Starhotels is Italy’s largest privately owned hotel company, operating 34 four- and five-star properties with more than 4,500 rooms and luxury residences. Its portfolio spans major Italian destinations alongside international locations including London, Paris, and New York.
The company’s luxury Starhotels Collezione brand includes landmark hotels in destinations such as Florence, Venice, Rome, Milan, Paris, London, New York, and Siena, while the Starhotels Premium collection focuses on contemporary hotels in leading Italian cities.
The partnership further strengthens IHCL’s international loyalty strategy while responding to increasing demand for seamless travel experiences between India and Europe.
