The private event will take place on August 14 and follows the success of last year’s exclusive concert collaboration featuring Alex Warren. The initiative combines travel, music and loyalty rewards, giving fans multiple opportunities to secure access to one of the summer’s most intimate live performances.

Myles Smith, whose popularity has surged internationally thanks to hit songs including Stargazing and Nice To Meet You, will perform selections from his debut album My Mess, My Heart, My Life during the event.

Exclusive Performance at Starbucks Reserve Roastery

The concert will be held at the Starbucks Reserve Roastery in New York City, creating a unique setting for fans to experience one of the UK’s fastest-rising music stars.

The intimate performance is designed to bring audiences closer to the artist through a smaller venue experience, offering access that would be difficult to replicate through traditional concert tours.

Organisers say the event reflects a shared commitment by Marriott Bonvoy and Starbucks to connect customers with memorable experiences that extend beyond everyday loyalty rewards.

Sweepstakes Offers Chance to Win VIP Packages

Fans can enter the One Night With Myles Smith Sweepstakes from June 23 through July 14 by linking their Marriott Bonvoy and Starbucks Rewards accounts.

Four grand prize winners will receive premium packages that include concert access for two people, a two-night stay at the Renaissance New York Chelsea Hotel, round-trip airfare, transportation, a $1,000 cash prize and an exclusive meet-and-greet with Myles Smith.

In addition to the grand prizes, 50 additional winners will receive tickets for themselves and a guest to attend the performance.

Marriott Bonvoy Moments Expands Access

Marriott Bonvoy members will also have the opportunity to secure entry through the Marriott Bonvoy Moments platform.

Beginning July 28, the loyalty programme will release 100 packages available through a special one-point redemption opportunity. Each package includes admission for the member and a guest.

For those unable to secure a one-point package, additional auction experiences will allow members to bid Marriott Bonvoy points for one of eight premium attendance packages.

Special Drink Inspired by Myles Smith

To celebrate the partnership, Starbucks has introduced a limited-time secret menu beverage inspired by the artist.

The Blue Coconut Shaken Espresso combines coconut flavours with espresso and will be available in both regular and decaffeinated versions.

Customers can order the drink through the Starbucks mobile application from June 23 through July 19 as part of the promotional campaign surrounding the event.

The beverage was created in collaboration with Myles Smith and Marriott Bonvoy as an extension of the concert experience.

Members Can Earn Additional Marriott Bonvoy Points

Marriott Bonvoy and Starbucks are also introducing a special promotion designed to reward customers during the lead-up to the concert.

From July 20 to July 26, Marriott Bonvoy members with linked Starbucks Rewards accounts can earn 100 Marriott Bonvoy points after making three qualifying Starbucks purchases.

The promotion aims to strengthen the connection between everyday purchases and access to exclusive travel and entertainment experiences.

Growing Focus on Experiential Rewards

The collaboration highlights the growing importance of experiential loyalty programmes as brands seek to offer customers unique opportunities beyond traditional discounts and points accumulation.

Music events, celebrity experiences and exclusive access opportunities have become increasingly popular features within major loyalty ecosystems, helping brands deepen engagement with members.

For Marriott Bonvoy and Starbucks, the partnership combines travel, lifestyle and entertainment in a way designed to create memorable experiences for customers.

One Night, Limited Access

With demand expected to be high, access to the August 14 performance will be limited to sweepstakes winners and successful Marriott Bonvoy Moments participants.

The event offers fans a rare opportunity to see Myles Smith perform in an intimate setting while experiencing one of New York City’s most distinctive venues.

As the singer-songwriter continues his rapid rise on the international music scene, the exclusive concert is expected to become one of the most sought-after loyalty programme experiences of the summer.