Kimpton Ashbel New York – Park Avenue has officially opened in Midtown Manhattan, bringing a fresh boutique luxury concept to one of the city’s most historic addresses. Located at 70 Park Avenue, the hotel revives a Beaux-Arts landmark originally built in 1928 as the Doral Park Avenue Hotel, now reimagined as a refined, residential-style retreat.
Part of IHG Hotels & Resorts’ luxury and lifestyle portfolio, the hotel sits just steps from Grand Central Terminal and Bryant Park, placing guests in the heart of New York while offering a quieter, more intimate atmosphere inspired by a classic Manhattan townhouse.
A Residential Approach To Luxury Hospitality
The hotel features 205 guestrooms, including 14 connecting rooms designed for families, with interiors defined by soft palettes, tailored finishes and generous layouts that prioritise comfort and calm.
Rather than a traditional lobby, the ground floor unfolds as a series of interconnected residential-style spaces, including a foyer, living room and family room. Original architectural details such as columns, windows and stone elements have been preserved, blending the building’s historic character with a contemporary design approach.
The concept is designed to make guests feel as though they are stepping into a private New York residence, offering spaces to work, relax or socialise throughout the day.
Design That Blends Heritage And Modern Living
The building’s limestone façade reflects its Beaux-Arts origins, while interiors introduce warm woods, curated gold accents and layered textures. Design by Busta Studio incorporates custom furnishings, organic materials and eclectic artwork, creating a space that feels both refined and approachable.
A curated art programme and a selection of books from Assouline and Taschen add to the residential atmosphere, reinforcing the hotel’s focus on culture and detail.
At the centre of the hotel, the living room acts as a social hub, featuring a library-style setting and open seating designed to encourage gathering and interaction.
Dining And Social Spaces With A Local Focus
Park & Bel, the hotel’s café concept, serves as both a guest amenity and a neighbourhood destination. The space transitions throughout the day, offering coffee, pastries and light meals in the morning, followed by small plates in the evening.
Guests also have access to an in-room bar cart with premium cocktails, craft beer and wine, adding a personalised touch to the stay experience.
Community-Driven Experiences In The Heart Of The City
The hotel places a strong emphasis on community, with daily programming designed to bring guests together. The Kimpton Kickstart programme offers complimentary morning coffee and tea, while the brand’s signature evening social hour invites guests to connect over drinks in a relaxed setting.
With its blend of historic architecture, residential design and community-focused experiences, Kimpton Ashbel New York – Park Avenue positions itself as a distinctive new addition to Midtown Manhattan’s hotel scene, offering a quieter, more personal take on luxury in one of the world’s busiest cities.
