Syria is taking a significant step toward rebuilding its tourism sector, with plans for a major mixed-use development in the heart of Damascus. Backed by the Ministry of Tourism and Ezdihar Holding, the project signals a renewed push to attract investment and restore the capital’s position as a regional destination.
Known as The Beaumont, the development carries an estimated budget of between $250 million and $300 million. It will span 77,000 square metres near Umayyad Square, one of Damascus’ most prominent locations, and is scheduled to be delivered in phases over the next four years.
Once completed, the project will operate under a 50-year joint venture agreement, reflecting long-term ambitions for stability and growth in the sector.
A riverfront development with multiple roles
At the centre of the plan are two towers overlooking the Barada River. One will house a 150-room hotel aimed at both business and leisure travelers, while the other will feature residential units, including serviced apartments and duplexes.
Beyond accommodation, the development is designed as a multi-functional urban hub. Plans include a retail centre, a landscaped promenade lined with cafés and restaurants, and a 10-storey business centre targeting corporate tenants.
The combination of hospitality, residential and commercial space is intended to create a self-contained destination that can support both tourism and local economic activity.
Jobs and investment at the core
Officials see the project as more than just real estate. According to Syria’s Minister of Tourism, Mazen Al Salhani, the initiative forms part of a broader strategy to revive tourism, stimulate investment and generate employment.
The Beaumont is expected to create between 1,500 and 2,500 direct jobs, with an additional 3,500 indirect roles linked to the wider economy.
As part of the agreement, Ezdihar Holding will also invest in human capital. A training programme will be funded for 30 Ministry employees at Saïd Business School, University of Oxford, focusing on hospitality management, project delivery and tourism investment.
Tourism sector showing early signs of recovery
The announcement comes amid gradual movement in Syria’s travel sector. Recent months have seen new airline launches and the slow return of international air connectivity, suggesting cautious re-engagement from operators.
While challenges remain, projects like The Beaumont highlight a strategic effort to rebuild infrastructure and confidence in the country’s tourism industry.
If delivered as planned, the development could become a cornerstone of Damascus’ tourism revival – blending modern hospitality with a city rich in history and cultural significance.
