The Tourism Innovation Summit (TIS2025), taking place from October 22 to 24, will bring together more than 8,000 professionals to explore the future of the hotel industry, focusing on artificial intelligence, automation, emerging technologies, and real sustainability.
A highlight of TIS2025 will be the Hospitality Tech Forum, established as a key platform within the Tourism Innovation Global Summit. The forum will feature leading executives from major hotel chains, including IHG Hotels & Resorts, Hyatt, Accor, Barceló Group, Minor Hotels, Sercotel, SmartRental Group, and Intelier Hotels & Suites, who will discuss how global strategies are adapted to local markets without losing brand identity or innovation capacity.
One of the main themes is the balance between standardization and personalization, aiming to create authentic experiences while maintaining operational excellence. The forum will also focus on practical sustainability, going beyond slogans to explore actionable strategies in waste reduction, energy efficiency, staff training, local supplier engagement, and transparent communication with guests.
Artificial intelligence will take center stage in sessions covering demand forecasting, price optimization, process automation, and service personalization, demonstrating how technology can enhance both customer experience and internal hotel operations. Attendees will gain insights into integrated technological strategies that go beyond isolated solutions, driving long-term efficiency and profitability.
TIS2025 will also address industry challenges such as absenteeism, operational flexibility, and corporate culture, highlighting the importance of employee well-being and modernized management practices. Additionally, the renaissance of hostels will be examined as a growing lifestyle accommodation segment, with executives sharing insights on scalable models, community engagement, and diversified revenue streams.
Emerging topics will include the convergence of hotels and other tourist accommodations, strategies to humanize digital experiences, and innovative approaches to water, energy, and waste management. Experts will also discuss the strategic role of partnerships and networks in enhancing the competitiveness of independent hotels.
With this edition of the Hospitality Tech Forum, TIS2025 consolidates its position as a must-attend event for hospitality leaders, offering a platform to share real solutions, anticipate trends, and shape a smarter, more sustainable, and human-centered tourism industry.









