In 2025, airlines around the world are refreshing their brand identities with new liveries that align with their strategic goals, market changes, and customer engagement initiatives. These eye-catching transformations highlight the evolving nature of the aviation industry. Here’s an overview of some of the most notable updates:
Korean Air: A Modernized Look Post-Asiana Merger
Following its landmark $1.3 billion acquisition of Asiana Airlines, Korean Air introduced a refreshed livery in March 2025. The updated design, which features a darker blue “KOREAN” logotype and a simplified Taegeuk symbol on the tail, replaces the airline’s previous baby blue and silver scheme. This change aligns with Korean Air’s expanded operations and its strengthened position as South Korea’s flagship carrier in the wake of the merger. The rebranding is seen as a symbolic move to modernize the airline’s image while maintaining its cultural and national identity.
JetBlue: Celebrating Puerto Rican Culture
In a nod to Puerto Rican culture, JetBlue revealed a new special livery in March 2025, designed by Puerto Rican artist Juan Gutiérrez. The design was chosen through a public vote and is set to be displayed on an Airbus A320, scheduled to debut later in the summer. The livery celebrates Puerto Rico’s rich heritage and vibrant cultural spirit, solidifying JetBlue’s connection with the Puerto Rican community and its ongoing commitment to the island.
Condor Airlines: Striped A330neo Liveries for Summer 2025
Condor Airlines is set to roll out a bold new look for its A330neo fleet by summer 2025. The updated striped livery design will debut on its Frankfurt to Cancun route in April. The striking stripes are designed not only to increase brand visibility but also improve fuel efficiency through aerodynamic enhancements. The new design is a key part of Condor’s strategy to remain competitive in the transatlantic market while offering a fresh and modern look to passengers.
Edelweiss: Modernized A320 Livery
Swiss leisure carrier Edelweiss introduced a modernized livery for its Airbus A320 fleet in February 2025. The updated design retains the iconic red nose and Edelweiss flower on the tail, but features sleeker and more dynamic styling. This refresh is part of a broader strategy to align the airline’s fleet with the introduction of its new Airbus A350 aircraft, enhancing its overall brand image while ensuring consistency across its modernized fleet.
Transavia: Retro Livery for 60th Anniversary
In celebration of its 60th anniversary in 2025, Dutch airline Transavia unveiled plans to introduce a retro livery on one of its Airbus A321neo aircraft. The design will pay homage to the airline’s rich history and be unveiled later in the anniversary year. This nostalgic design aims to evoke memories of Transavia’s early years while also connecting the airline’s past with its bright future.
Alaska Airlines: Tiana’s Bayou Adventure Flyer
Alaska Airlines added to its fleet of Disneyland Resort-themed aircraft in 2025 with the unveiling of Tiana’s Bayou Adventure Flyer, a vibrant plane inspired by The Princess and the Frog and the upcoming Tiana’s Bayou Adventure attraction at Disneyland Park. This marks the airline’s ninth Disneyland-themed aircraft, but its first to feature a Disney Princess. Launching just in time for the Disneyland Resort 70th Celebration, which begins May 16, 2025, Tiana’s Bayou Adventure Flyer will bring Disney magic to the skies, offering a fun, themed experience for Disney fans and air travelers alike.
Looking Ahead
These fresh liveries are more than just aesthetic changes; they reflect airlines’ efforts to modernize, celebrate their heritage, and connect with customers on a deeper level. Whether it’s a merger, cultural celebration, or an anniversary, these new designs are a testament to how airlines are using visual identity to reinforce their brand narratives in 2025.
