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Topgolf Shop

Topgolf and Topgolf Callaway Lauched Topgolf Shop

Topgolf and Topgolf Callaway Brands Corp. have announced the launch of Topgolf Shop, a new golf equipment website aimed at helping beginners and off-course players easily purchase entry-level golf gear. The site combines the expertise of Topgolf Callaway Brands in golf equipment with Topgolf’s mission to make the game more accessible and enjoyable for newcomers.

With 3.4 million new golfers trying the sport in 2023, only 25% stayed long-term, according to the National Golf Foundation. Topgolf’s internal research identified that a major factor behind this drop-off is the difficulty in finding the right information and resources to buy suitable equipment. Topgolf Shop is designed to address this issue by offering a simple, guided approach to purchasing golf gear, making it easier for new players to confidently step onto the course.

“We are excited to support new golfers by offering high-quality equipment as they begin their golf journey,” said Callaway Golf President Glenn Hickey. “With Topgolf Shop, beginners can quickly find the essential gear they need to enjoy the game.”

Topgolf Shop Features

Topgolf Shop is designed to be user-friendly, offering several features to support beginners:

  • Personalized Gear Recommendations: Players are guided through a simple survey to determine the best equipment for them, based on factors such as left- or right-handedness, height, swing speed, and usage goals. The survey then recommends beginner-friendly Callaway club sets tailored to the individual’s needs.
  • Access to Learning Resources: The website offers valuable information to help players improve their skills, including the ability to book lessons or reserve practice bays at Topgolf venues.
  • Product Range: The site allows users to explore and purchase a variety of golf essentials, including:
    • Callaway Complete Golf Club Sets for men, women, and juniors
    • Golf balls in different colors and designs
    • Golf gloves
    • Golf tees

Additional products, such as special edition Chrome Tour golf balls, Ogio accessories, and Topgolf-branded equipment, will be rolled out throughout the year, with exclusive items available only on Topgolf Shop.

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