Sam Nazarian, Chairman and CEO of SBE, has teamed up with renowned author and life coach Tony Robbins to launch a groundbreaking hotel brand, The Estate, centered around preventative medicine and longevity. The new concept combines luxury hospitality with advanced health and wellness services designed to detect, prevent, and treat diseases.
A key component of The Estate’s approach is its partnership with Fountain Life, a company co-founded by Robbins that focuses on cutting-edge disease detection and prevention technologies. Fountain Life’s centers in Florida, Texas, and New York offer services such as full-body MRI scans, AI-powered coronary CT scans, genome sequencing, and advanced blood diagnostics, all of which will be available to guests at The Estate.
By 2030, The Estate plans to open 15 hotels and residences, along with 10 urban preventative-medicine centers around the world. The first four hotels are set to open in 2026, located in St. Kitts, the U.K., northern Italy, and Montreux, Switzerland, with future sites planned for Miami and the Gulf Cooperation Council (GCC) region.
In addition, The Estate will open its first longevity and preventative medicine center at Century Plaza in Los Angeles during the second half of 2025. This facility will be the first of many designed to provide guests with comprehensive health diagnostics and treatments aimed at promoting long-term wellness.
SBE envisions The Estate as “the world’s biggest network of longevity-focused resorts and residential projects,” offering personalized health services to discerning travelers seeking to enhance their well-being.
In select locations, The Estate will collaborate with Swiss medi-spa brand Clinique La Prairie, further expanding its wellness offerings with specialized treatments and services. Clinique La Prairie is renowned for its expertise in holistic health and anti-aging therapies.
The project has gained significant backing, including support from Grammy-winning entertainer Marc Anthony, who became an equity partner in SBE earlier this year, and business magnate Richard Attias.
