Accor, a global hospitality leader, is proud to present its insights on the top 2025 Wellness Trends. Curated with the expertise of Emlyn Brown, Global SVP of Wellbeing, Strategy, Design, and Development at Accor, these trends provide an in-depth look at key advancements and innovations expected to influence the wellness industry in the coming year.
1. Shift from Biohacking to Evidence-Based Wellness
- Consumers are growing weary of wellness “fads” like biohacking and influencer-driven advice, seeking authenticity and science-backed solutions.
- Example: Sofitel’s sleep research published in a peer-reviewed journal underlines the focus on trust and rigor in wellness offerings.
2. Active Wellness Escapes
- Transformational sports and outdoor activities are gaining traction, blending physical endurance with community building.
- Examples:
- Fairmont Chateau Whistler offers elite training spaces amidst stunning landscapes.
- Spartan Massage and Recovery Sequence partnerships enhance physical rejuvenation.
3. Functional Wellness Drinks
- As alcohol consumption declines, adaptogenic beverages with functional benefits (e.g., cognitive enhancement, stress reduction) are becoming social staples.
- Example:
- Raffles London at The OWO offers adaptogenic beverages designed to promote balance and focus.
4. Focus on Brain Health
- Cognitive wellness is prioritized across age groups, leading to innovations in brain supplements, nootropic drinks, and advanced neuro-tech devices.
- Example:
- Accor integrates brain-boosting products and programs into its wellness offerings.
5. Return to Wellness Fundamentals
- Simplicity is key, with a focus on movement, nutrition, and mindfulness.
- Examples:
- MGallery’s mindfulness retreats and Swissôtel’s nature-based activities highlight the shift towards accessible wellness practices.
6. Functional Fitness Over Aesthetics
- Low-impact and functional fitness routines like Pilates are gaining popularity, emphasizing health and mobility over visual results.
- Example:
- Fairmont’s in-room programs with Three Sages guide guests through restorative fitness routines.
7. Personalized Wellness Experiences
- AI and wearable tech enable bespoke wellness plans, from nutrition and fitness to sleep and spa therapies.
- Examples:
- The Purist Retreat & Spa integrates diagnostics to tailor experiences.
- Pullman Singapore Orchard offers rooms that transform into wellness spaces.
8. Nutritionists as Culinary Stars
- Nutrition-focused menus and personalized dietary consultations are replacing the traditional celebrity chef model.
- Examples:
- Raffles London’s Pillar Kitchen features menus crafted by Michelin-starred chefs with one-on-one nutrition coaching.
- Cures Marines Hôtel partners with energetic cuisine chefs to craft holistic, revitalizing meals.
