Greece has introduced an advanced AI-powered travel assistant named Pythia, according to a press release dated September 3. Developed with GuideGeek AI technology from the U.S.-based Matador Network, Pythia is now available on DiscoverGreece.com and through WhatsApp, offering a cutting-edge tool for travelers exploring Greece.
What Pythia Offers
Pythia is designed to assist travelers by providing detailed information about various aspects of Greek tourism. The AI assistant lets Users access insights on activities, historical monuments, restaurants, and hotels. Data from DiscoverGreece.com’s extensive database power the system and integrates information from over 1,000 travel sources.
Panos Kokkalis, Digital Product Manager at Marketing Greece, the organization behind DiscoverGreece.com, praised GuideGeek AI for its customizability and accessibility. “After extensive research, we found that GuideGeek offered the best AI solution for our needs. Its integration with WhatsApp and DiscoverGreece.com makes it highly accessible for travelers,” Kokkalis said.
Regulatory Compliance and Future Plans
The implementation of Pythia involved meeting European Union compliance requirements, setting a precedent for other European countries considering similar AI solutions. Matador Network is planning to roll out additional custom versions of GuideGeek across the EU in the near future, further expanding the reach of AI in travel.
Impact on the Tourism Industry
Greece’s adoption of AI technology places it at the forefront of tourism innovation. Kokkalis emphasized the significance of this development: “The tourism industry is moving towards AI, and we want Greece to lead in this new platform for engaging visitors.” As AI technology continues to evolve, it has the potential to transform how travelers research and plan their trips, potentially reshaping traditional tourism practices.
