Transavia France is partnering with Planitas, the leading data services partner, to support the airline’s ancillary revenue efforts by leveraging the value of its own data to drive optimized customer centric offers.
This partnership will transform Transavia France’s price decisioning by delivering customer centric offers that lead to higher ancillary revenue yield, increased customer satisfaction and a net increase on total revenue to drive Transavia’s price decisioning capability.
Transavia France is a low-cost carrier and is part of the Air France-KLM group, flying more than 9 million passengers a year across 100+ destinations with their fleet of 71 aircraft.
Nicolas Hénin, Chief Commercial Officer at Transavia France says:
“We are delighted to team up with Planitas. This partnership is in line with our growth and development trajectory. With the aim of maximizing our ancillary revenues, our teams will benefit from a technical solution around dynamic pricing, and will be able to identify new opportunities for customer-centric offers.”
Founded in 2000 in Dublin, Ireland, Planitas is a specialist partner to airlines in data analytics solutions. Simon Grennan, CEO at Planitas, says:
“Planitas is delighted to partner with Transavia France. We bring our proven technology-enabled solution for price decisioning to Transavia as well as a significant advisory element. This is grounded in our 20 years’ experience partnering with innovative airlines in the ancillary space. In a competitive airline market, our ancillary revenue optimization solution will power customer centric offers for Transavia, delivering significant growth and providing customers the offers they want at the optimum price.