British Airways has today premiered its new onboard safety video, which stars the airline’s colleagues, Britons going about their daily activities and some familiar faces, showcasing everything that makes Britain unique and truly original.
The safety video plays on things synonymous with the UK, from discussing the weather to enjoying fish and chips by the sea, it celebrates the timeless quirks and its unique people that put the nation on the map.
The five-minute film will be shown on the airline’s long-haul aircraft from 1 May 2023, and showcases British Airways colleagues from across the airline in their roles on the ground and in the air. One of the stars, British Airways engineer Carl Carpenter, drives across an engineering hangar while asking customers to unplug their devices, before his own vehicle comes to an abrupt stop. Cabin crew member Sima Patel-Pryke asks customers for their attention as the safety instructions may differ from other aircraft they’ve travelled on previously. In response, British rapper, Little Simz takes off her headphones, and remarks ‘What?!’
As well as shining a light on the airline’s incredible colleagues, the video also features some of the Great British public. When cabin crew member Emily Mae Jackson reminds customers that life jackets should not be inflated inside the aircraft, viewers see the instruction playfully taken out of situ with a real-life farmer near Dover and two fishermen on Deal beach in Kent all inflating their life jackets.
Later this year, a second version of the safety video will be released, featuring the airline’s colleagues in its new uniform.