British Airways has launched its annual June sale, offering discounts on flight and holiday packages to a range of destinations.

The promotion runs until 25 June 2026 and covers bookings made through British Airways and British Airways Holidays.

The airline said the sale is aimed at helping customers save on summer travel, with deals available across flights and holiday packages to multiple destinations.

British Airways did not say how large the discounts are, but the sale is part of its regular seasonal push to attract leisure travellers looking to book ahead for the summer.

Sales of this kind are common among major airlines and holiday firms, which often use limited-time offers to encourage early bookings and fill seats and hotel rooms for peak travel periods. British Airways is positioning the promotion as a way for holidaymakers to secure lower fares before demand rises later in the season.

British Airways Holidays typically bundles flights with accommodation, which can appeal to travellers looking for a simpler booking process as well as potential savings. The latest sale gives customers a chance to compare package options across a range of destinations.

Travellers are often advised to check the full terms of any sale carefully, including travel dates, destination restrictions and whether baggage, transfers or other extras are included. Limited-time airline offers can vary significantly depending on route and departure date.

The annual June sale also reflects wider competition in the travel market, where airlines and tour operators increasingly market discounts well ahead of the main summer holiday season. For travellers, the timing can be important, especially for popular routes where prices often rise as departure dates approach.