Breitling Launched a New Watch Model Exclusive to SWISS

breitling

Swiss watch manufacturer Breitling has launched a new watch model that is exclusive to SWISS. The new Navitimer B01 SWISS Limited Edition will be restricted to just 700 pieces and is available for sale solely on selected SWISS routes. SWISS and Breitling have been partners for years, and intensified their collaboration earlier this year to promote sustainable air travel.

Swiss International Air Lines (SWISS) is now offering its inflight guests the opportunity to acquire the new Breitling Navitimer B01 SWISS Limited Edition wristwatch. The launch of Breitling’s new watch model coincides with both the 70th anniversary of the company’s first iconic Navitimer chronograph and SWISS’s own 20th birthday. The new model, which is being produced in a limited edition of 700 pieces and is available exclusively on selected SWISS long-haul routes, was jointly unveiled this Thursday morning by SWISS CEO Dieter Vranckx and Breitling CEO Georges Kern. The classic Breitling Navitimer aviator watch has proved hugely popular since the launch of its initial model back in 1952.

“SWISS and Breitling share the same values,” says SWISS CEO Dieter Vranckx. “Our brands are both bywords for the highest quality, and we both put a firm focus on the details. The new Navitimer SWISS Limited Edition excellently embodies all these characteristics. And I’m delighted that, to help mark our 20th anniversary, we can offer it exclusively to our SWISS inflight guests.”

Breitling CEO Georges Kern is equally pleased. “With our new SWISS Limited Edition,” he says, “we’re not just celebrating our Navitimer’s 70th birthday: we’re continuing our long-standing partnership with SWISS. Our shared Swiss roots and our passion for aviation have united us for years. And the latest version of this iconic watch marks a further milestone in our collaboration.”

The new Breitling Navitimer B01 SWISS Limited Edition incorporates the typical design details of the iconic Navitimer chronograph, but is also unique in its own right. The sleek anthracite dial with its black chronograph counters is deftly accented with red elements that echo SWISS’s hallmark red. A small aircraft also features on the central second hand. The back of the watch bears an engraving of the SWISS logo and the inscription ‘ONE OF 700’ to confirm its limited-edition status. And the open caseback draws its inspiration from the engine of a Boeing 777-300ER.

SWISS is reintroducing its inflight duty-free shopping, which was suspended for the past two-and-a-half years in response to the COVID-19 pandemic.

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