Hotelbeds has just unveiled a new occupancy-based pricing model (OBP), giving hoteliers the power to maximise the exposure of their rooms by displaying different occupancy options – another great tool in their armoury as people start to get moving again.
The new strategy, in collaboration with one of our key connectivity partners – RateTiger, gives the hoteliers working with Hotelbeds greater control over the price at which different combinations are offered, depending on occupancy.
Paul Anthony, Digital Commercialisation Director at Hotelbeds, explained the advantages of the OBP model. He said: “We are excited to move to this new OBP model as we believe there are many benefits to it. For a start, with this model hotels will have a more sufficient overall structure while we develop a much more seamless process with them.” He added that benefits are not only for the hoteliers, but also for the Channel Managers as OBP “allows them to better monitor the inventory they push to all channels.”
Paul added: “It’s also great to be working with RateTiger, and for them to be the first to offer our new OBP model. Their real-time monitoring and management of room rates, availability & restrictions across all connected sales channels is a real game-changer.”
Alin Lazar, VP – Product Management at RateTiger said: “We are excited to be the first channel manager to offer Occupancy Based Pricing (OBP) on Hotelbeds. The benefits of this pricing model are huge and helps hotels to appear in more search results, increase occupancy of more valuable rooms and boost revenue opportunities. We are committed to developing new features and functionalities to make channel management more effective and profitable for our common hotel customers.”