Finnair’s completely new long-haul travel experience is complemented by new Iittala tableware designed exclusively for Finnair by Harri Koskinen, one of Finland’s best-known contemporary designers. Koskinen created the Kuulas collection to be used in Finnair’s long-haul business class and the new premium economy travel class, and short-haul business class.
The new Iittala Kuulas tableware is designed for the flying experience and inspired by the modern home-like environment. The collection, designed by Harri Koskinen, includes plates, bowls, cups, tumblers, wine glasses and cutlery.
“In the long-haul business class and the new premium economy class, dining is an important part of the whole, and we wanted to complement the experience with fresh Nordic design,” says Kristos Mavrostomos, who is responsible of developing the tableware in Finnair’s Inflight CX team.
The tableware is designed for an in-flight environment and is almost 20% lighter than Finnair’s previous tableware, which supports Finnair’s weight reduction and emission targets.
Tableware to support the cabin experience
The starting point for the design of the Kuulas tableware was to support the whole of the renewed travel experience: close co-operation in the design process was established with various parties, including Finnair Kitchen’s chefs. Finnair Kitchen has designed a new meal concept focusing on the very best in Nordic cuisine, with Japanese and Asian influences for the business class, and the Kuulas tableware is also available for a three-course meal in the new premium economy travel class. Close co-operation in the design process ensured that the tableware meets the needs of the kitchen and at the same time supports the desired cabin experience.
“As a designer I was fascinated by Finnair’s idea for the new flight experience to make the cabin feel like home. Even though the Kuulas tableware is designed for the in-flight environment, the main task was to create authentic, familiar items which would remind the user of home and of tableware used in everyday life. Lasting materials and thoughtful design create a premium experience,” Koskinen says.
Co-operation already from the 1960s
The co-operation between Finnair and Iittala began as early as the 1960s, when Tapio Wirkkala designed the iconic Ultima Thule glassware series in 1968, and it was first launched in 1969 for Finnair’s New York flights. The Ultima Thule glass will still continue to be used in Finnair’s business class champagne serving.
“Already since the 1960s Iittala and Finnair’s co-operation has been promoting Nordic design around the world. We are delighted to continue the co-operation with the new Kuulas tableware. As a result of Harri Koskinen’s expertise in design, the Kuulas collection is functional and reflects timeless, Nordic aesthetics – elements that are essential in Iittala’s design,” says Carolina Bade, VP, Iittala’s business and offering.
Kuulas tumblers, which are made in the Iittala Glass Factory in Finland, will also be later available for consumers to buy in Iittala’s and Finnair’s channels.