Accor has added Turkey to its Middle East & Africa region. The newly expanded region will now comprise of a portfolio of more than 84,000 rooms across 400 hotels.
With the industry’s most dynamic portfolio of brands, covering every market segment from economy to luxury and comprising innovative lifestyle concepts, branded residences and extended-stay models, the Group is taking a leading role in the hospitality landscape.
This regional expansion brings an increased pipeline of over 112 properties, scheduled to open in the coming 24 months, bringing the overall number of keys close to 110,000 rooms, making it the largest international hospitality operator in the region.
“Our expanded portfolio of more than 35 brands across the entire market spectrum – economy, midscale, upscale, and luxury – is a catalyst for growth in the region; it means we have a range of hospitality options for every project in every destination,” said Mark Willis, Chief Executive Officer, Turkey, India, Middle East & Africa for Accor.
He added: “The addition of Turkey and India to our already diverse region means that we will be able to consolidate the existing relationship and work that has been accomplished over the years and centralize it into a collective effort. It is in a strategic but natural move that we are integrating India and Turkey to our portfolio with long term plans in sight for the future of the region”.
In Turkey, Accor is looking to strengthen its existing portfolio of 54 properties in the country with 10 properties in the pipeline. When visiting the country, travelers can choose from the diverse properties strategically located across the country, including Rixos Premium Belek, set on the stunning shore of the Mediterranean Sea where guests can relax by the pool or discover the rural beauties from the Tauras Mountains to ancient ruins and national parks.
When visiting Istanbul, guests can choose to stay at the luxurious Raffles Istanbul located at the Zorlu center to enjoy the exclusive shopping or at the iconic Swissôtel Istanbul The Bosphorus, located in the center of Istanbul on the European Banks of the Bosphorus with the promise of an exquisite experience.
Since joining forces with Turkish grown brand Rixos in 2017, it has been a priority for Accor to work together to take on new opportunities to strengthen the brand’s footprint in the Middle East and wider region. With the integration of Turkey, the region will see an addition of 11 Rixos properties to its footprint, which already counts with 8 hotels and resorts across the UAE and Egypt.
“We have seen Turkey becoming an increasingly popular destination for UAE residents and citizens, as well as other Gulf nationals”, said Mark Willis. The country’s proximity combined with easy visa formalities makes it attractive for in and outbound travel in the region”.
As Accor continues to welcome guests into its hotels across India, Turkey, Middle East & Africa, our priority remains the safety of our guests and team members. With this in mind, the ALLSAFE program continues to be implemented throughout the region with an astounding 70% ALLSAFE Certified properties to date and the aim to reach 100% certification by the end of 2020.