IHG® has announced that its highly anticipated upscale voco™ brand has arrived in the Americas with first locations planned for New York City; St. Augustine, Florida; and Columbia, Missouri. Initially launched outside of the Americas in 2018 with the first hotel in Australia, the voco brand combines the informality and charm of an independent hotel with the quality and reassurance of a global and respected brand. With a focus on conversion opportunities, voco Hotels allows guests to enjoy an upscale experience with the freshness of a one-of-a-kind hotel under a name they can trust.
Introduced as a new upscale opportunity to owners in the Americas earlier this year, voco Hotels has already generated strong interest in the region, including potential projects in key cities, leisure destinations and college markets. This warm reception builds on the brand’s success in IHG’s Europe, Middle East, Asia and Africa (EMEAA) region, where the brand has quickly grown with 12 hotels currently open. The brand’s current development pipeline of 28 new properties will take it into 19 countries over the next five years, and voco Hotels remains on track to continue to grow in attractive urban and leisure locations across the world.
Julienne Smith, SVP, Development, Americas, IHG, said: “voco Hotels is one of our highest-potential, most flexible brands for owners, with diverse projects and markets ranging from the 470-room voco Dubai to the newly announced 50-room Franklin Hotel in Manhattan. As the voco brand makes its debut in the Americas, it is generating terrific momentum with our initial three signings illustrating how strongly it resonates with owners seeking to enhance the originality of an existing property or develop a new hotel, while also tapping into IHG’s powerful global network and enterprise offerings.”
The first three voco Hotels projects in the Americas are in distinct destinations:
voco™ The Franklin Hotel (New York City): Located in a prime location on the Upper East Side of Manhattan, the hotel has served travelers from around the world for a century and is within walking distance of many well-known attractions including Central Park, the famed Museum Mile, and Madison Avenue shops. The hotel is owned by Andrew and Stephen “Chip” Weiss Jr. of Flintlock Construction and will be managed by Aimbridge Hospitality.
voco™ St. Augustine (Florida): A part of the charming community surrounding what is commonly known as the Nation’s Oldest City, this hotel is just three years old and sits between the beaches of St. Augustine and the Historic District, which is the heart of the city featuring restaurants, shopping, galleries, museums and tourist attractions. The hotel is owned by Axis Income Fund, LLC.
voco™ The Tiger Hotel (Columbia, Missouri): One of the tallest and most recognizable buildings in Columbia, this landmark hotel is in the heart of downtown and is adjacent to the University of Missouri (Mizzou) campus, with access to numerous area restaurants, bars, retail shops, and amenities. Since first opening its doors in 1928, The Tiger Hotel has constantly innovated and evolved alongside the traveling public and the surrounding vibrant neighborhood. The hotel is owned by Glyn Laverick of Columbia Hotel Investments, Inc.
IHG has announced the highly-anticipated launch of its newest upscale hotel brand, voco™, in Greater China.