Hard Rock International announces the global launch of Unity by Hard Rock™, an innovative loyalty program designed to reward members for indulging in their favorite activities across Hard Rock’s extensive portfolio of over 200 locations worldwide. This includes hotels, casinos, cafes, and Rock Shops.
The Unity by Hard Rock™ loyalty program stands out as a one-of-a-kind offering, providing members with a plethora of benefits and services at participating Hard Rock establishments. Members can earn and redeem Unity Points towards various rewards, including complimentary stays, dining experiences, exclusive merchandise, and more.
To celebrate the unification of its diverse guest offerings under the loyalty program, Hard Rock has enlisted the support of global icons from the worlds of soccer, music, and entertainment. The star-studded lineup features soccer legend Lionel Messi, acclaimed singer-songwriter Noah Kahan, multi-talented artist John Legend, and Grammy-winning superstar Shakira. Together, they headline Hard Rock’s omnichannel marketing campaign, set to kick off with the timeless Beatles’ classic, “Come Together,” reimagined exclusively by Noah Kahan for this project.
Unity by Hard Rock™ promises members exclusive access to offers, promotions, and rewards, along with special discounts at participating Hard Rock properties. Whether unwinding at the luxurious Hard Rock Hotel Marbella, trying their luck at Seminole Hard Rock Hotel & Casino Tampa, savoring a Messi Burger at the iconic Hard Rock Cafe in London, or browsing for exclusive merchandise at a Rock Shop, members can accumulate Unity Points for qualifying purchases across various outlets.
Keith Sheldon, President of Entertainment & Brand Management at Hard Rock International and Seminole Gaming, expressed excitement about the program’s launch, highlighting Hard Rock’s unique position to cater to guests’ passions for entertainment, travel, gaming, and culinary experiences.
The accompanying “Come Together” campaign embodies the spirit of unity and showcases Hard Rock’s global appeal to music, entertainment, travel, and gaming enthusiasts. The campaign features a captivating 60-second spot, where celebrities traverse multiple Hard Rock locations worldwide, offering viewers a glimpse into the brand’s vibrant offerings.
Unity by Hard Rock™ offers a range of benefits across its member tiers, including exclusive rates, special amenities, and access to entertainment events. Members can earn Unity Points on qualifying spends, which can be redeemed for various rewards across participating Hard Rock establishments.
To further enhance the member experience, Hard Rock is introducing the “Come Together Experiences” sweepstakes, offering Unity members the chance to win once-in-a-lifetime travel and entertainment experiences at iconic destinations.
Joining Unity by Hard Rock™ is free and straightforward, allowing members to sign up at any participating Hard Rock location or online through the Unity by Hard Rock mobile app.
For more information on Unity by Hard Rock™ and the “Come Together” campaign, visit unity.hardrock.com/come-together and witness the fusion of passion, entertainment, and hospitality that defines the Hard Rock experience.
