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Azerbaijan Awarded “Best Crossborder Wine Tourism Product”

On 23 October 2021 the awards dedicated to the cultural and intangible winemaking cultural route, Iter Vitis, created by the Council of Europe and the European Institute of Cultural Routes, were presented. Azerbaijan Tourism Board (ATB) was awarded “Best Crossborder Wine Tourism Product” at an event held in Sicily, Italy. 

The award was divided into 18 categories, with the aim of supportingand rewarding projects and innovation in the field of enhancing cultural and wine heritage, and promoting responsible, creative, experiential and sustainable forms of tourism in the member countries of the two international networks.  

The award ceremony was organised at the Palazzo Pannitteri. Among others, Giuliana De Francesco, Representative of the Italian Ministry of Culture at the Enlarged Partial Agreement on Cultural Routes of the Council of Europe and Domenico Coco, Honorary consul of Azerbaijan to Sicily and Calabria, attended the event. 

It is noteworthy that ATB was also granted the “Special Award Iter Vitis” dedicated to Paolo Buenvenito, founder of the Iter Vitis Route, on 22 October 2020 to celebrate its work and contribution in promoting viticulture, winemaking and wine tourism.

After assessing the potential of wine tourism in the Caucasus region in early 2020, Azerbaijan became an active member of Iter Vitis in the Caucasus. Within this project, a joint wine route of Azerbaijan, Russia and Georgia has been developed and will be implemented soon.

Azerbaijan has a long history of wine production that has brought about a thriving wine industry. Most of the country’s production comes from larger companies with a wide variety of vineyards which offer      factory tours and tasting rooms. In the centre of Baku there are also many wine bars. Along with well-known grape varieties like Merlot, Pinot Noir, and Cabernet Sauvignon, Azerbaijan also makes great use of grape varieties endemic to the region like Saperavi, Madrasa, and Bayan Shira, some of which are used to create magical blends of low-alcohol, semi-sweet wines maintaining much of the natural sugar. As well as the classics, Azerbaijan also has a fast growing demand for other non-grape wines, most notably full-flavoured pomegranate      wine, which can be tasted at the wineries AzGranata and AZNAR and at Baku’s wine bars, as well as at the traditional Goychay pomegranate festival held every year in early November.

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