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Auberge Resorts

Auberge Resorts Collection to Manage Iconic Shore Club

Auberge Resorts Collection has been appointed by the Miami-based global developer Witkoff and Monroe Capital to manage The Shore Club Resort & Residences, Auberge Resorts Collection in Miami Beach, Florida. The reimagining of this icon in the heart of Miami – set to open in 2027 – will see it restored and elevated to welcome the world’s most discerning individuals once again, not just as a hotel, but as the city’s most exclusive new permanent address.

A historic landmark both architecturally and socially, The Shore Club has stood at 1901 Collins Avenue in the heart of Miami Beach since 1949, when Albert Anis designed the Art Deco-style hotel within a lush, beachfront oasis – even more verdant today. As an Auberge Resorts Collection property, this world-famous, three-acre playground with 175 feet of oceanfront will encompass not only the original Shore Club and its Art Deco contemporary, The Cromwell Hotel, built in 1939, but also a new 18-story residential tower and a free-standing residential villa, both designed by the globally esteemed Robert A.M. Stern Architects (RAMSA) as the lauded firm’s very first oceanfront project.


“We are excited to expand our urban footprint with the addition of Shore Club in Miami Beach, a place where nature, art, culture and entertainment come together in uniquely compelling ways,” said Dan Friedkin, chairman, Auberge Resorts Collection. “Our proven skill in elevating historic properties through exceptional service and experiences together with Witkoff’s vision and Robert Stern’s exquisite design will transform this legendary address into a dynamic new destination that embodies the unique spirit of Miami Beach. We can’t wait to bring this vision to life.”


Working closely with acclaimed London-based interior design firm Bryan O’Sullivan Studio and Kobi Karp Architecture and Interior Design, RAMSA and Auberge Resorts Collection will ensure that The Shore Club’s historic integrity and character remain intact, celebrating its vibrant past while firmly reinstating it as the centerpiece of a new South Beach era. Just 73 rooms and suites, including a luxurious penthouse, will offer guests the ultimate Miami Beach experience, with direct beach access, five-star amenities set within landscaped botanical gardens and the unparalleled, intuitive service and singular experiences for which Auberge Resorts Collection is known worldwide.


Rising from the shore with awe-inspiring Atlantic Ocean views, the property’s new 200-foot-tall residential tower will reveal RAMSA’s spin on Miami Beach’s iconic MiMo (Miami Modern) architecture. Curves inspired by the ocean’s fluid form reference the area’s Art Deco heritage, while staggered tiers yield vast, undulating terraces and endless water vistas. The eight-story Cromwell Hotel will be transformed into a discreet private residential entrance from which homeowners will access the 49 exclusive residences. Each will boast its own distinct floor plan and large glass windows that frame dramatic ocean views, blurring the line between indoors and out. Residence interiors touch on the same timeless theme that runs throughout the resort, with rich woods, sinuous lines and brass accents a nod to the materials and forms of classic yachts.


An extremely rare addition to Miami Beach and completely unique to The Shore Club Resort & Residences, Auberge Resorts Collection, is one 8,000-square-foot beach house, also designed by RAMSA. Envisaged for a single family, the fully serviced villa offers its own private entrance, swimming pool and breathtaking, palm-fringed ocean views.


Residents and guests of The Shore Club Resort & Private Residences, Auberge Resorts Collection will be spoilt for choice when it comes to relaxation and entertainment within this private enclave, located just moments from all the city has to offer. Imbued with an intoxicating blend of beach serenity and buzzing urban vibes, the property’s lush green environs seamlessly knit the two historic landmarks and new elements into a cohesive whole, while separating private amenities from those open to resort guests.

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