IHG Hotels & Resorts is expanding its artificial intelligence strategy by launching hotel discovery and search capabilities through ChatGPT while preparing to introduce conversational booking tools across its own digital platforms.
The move comes as more travelers increasingly rely on AI-powered tools during trip planning, forcing travel companies to rethink how customers search, compare and book accommodation.
IHG says the new technology is designed to create smoother booking experiences while improving hotel discovery across its global portfolio.
IHG Launches Hotel Discovery Inside ChatGPT
The company has introduced a dedicated experience within ChatGPT that allows travelers to search across more than 7,000 hotels operating in over 100 countries.
Users can explore hotels based on preferences, compare accommodation options and review availability, pricing and amenities within conversational searches.
Once travelers select a hotel, bookings are redirected through IHG’s direct reservation channels.
The company says the new approach is designed to complement rather than replace existing digital booking platforms.
Conversational Search Coming To Website And App
Beyond ChatGPT integration, IHG plans to introduce conversational search tools directly into its website and mobile applications.
The system is intended to allow customers to search using natural language rather than relying exclusively on traditional filters and search fields.
Executives say AI-driven search can improve the booking process by better understanding context, preferences and travel intent.
The technology is expected to become available through both IHG.com and the loyalty programme mobile application.
Hospitality Industry Accelerates AI Investment
The latest announcement reflects broader changes across hospitality as hotel groups increasingly invest in artificial intelligence, personalization and digital booking tools.
Travel companies are increasingly experimenting with conversational interfaces as consumer behavior shifts toward AI-assisted planning.
IHG says these developments form part of a wider strategy focused on improving guest experiences, increasing hotel performance and strengthening operational technology.
As AI adoption accelerates across travel, hospitality companies are increasingly competing not only on properties and loyalty programs but also on how easily travelers can discover and book experiences.
