Wyndham Hotels & Resorts has introduced a new ChatGPT application that allows travellers to search for and reserve hotels through conversational AI across its network of more than 8,400 properties worldwide.
The new application is available directly within OpenAI’s ChatGPT platform and enables users to refine accommodation searches using natural language prompts and visual navigation tools before completing bookings through the Wyndham website.
Conversational AI Enters Hotel Booking
The launch marks another step in Wyndham’s broader adoption of artificial intelligence technologies as the hospitality sector increasingly explores AI-driven travel planning and customer engagement.
Users can interact with the application using everyday language to search for destinations, hotel preferences and travel needs, creating a more personalised booking experience.
According to Wyndham, the integration is designed to simplify hotel discovery while adapting to changing traveller expectations around digital tools and conversational interfaces.
Part Of A Wider AI Expansion
The ChatGPT launch follows Wyndham’s rollout of large language model capabilities on Anthropic’s Claude platform in 2025 and comes ahead of a planned integration with Google’s AI Mode.
The company says these initiatives form part of a long-term digital strategy focused on expanding guest engagement channels and improving operational efficiency through AI technologies.
Wyndham Hotels & Resorts chief commercial officer Scott Strickland said conversational AI is transforming the way travellers discover and book accommodation.
“With our native ChatGPT app launch, Wyndham is helping our hotels stay at the forefront—building on years of AI investment to directly connect with guests in new ways while ensuring the experience is both intuitive and highly visual,” Strickland said.
Built On Years Of Technology Investment
The new ChatGPT application operates on Wyndham’s cloud-based technology infrastructure, which has been developed over several years in partnership with companies including Adobe, Amazon, Aven Hospitality, Oracle and Salesforce.
Since 2018, Wyndham has invested more than $450 million in technology initiatives, including a full cloud migration completed in 2020. The company says those investments have accelerated the deployment of AI tools across both customer-facing and operational systems.
Wyndham’s AI strategy now extends beyond booking technology into hotel-level operations and enterprise systems aimed at improving guest services and internal efficiencies.
Expansion Continues Across Hospitality Portfolio
The AI announcement comes shortly after Wyndham expanded its Dolce by Wyndham brand in the United States with the opening of three new properties in Miami Beach, Palm Springs and the Hudson Valley.
The company continues to position technology and digital innovation as central components of its long-term growth strategy in the global hospitality market.
