IHG Hotels & Resorts has announced the signing of Crowne Plaza Budva in partnership with Uniprom Hoteli d.o.o. The new property marks another milestone in the brand’s European growth, joining a portfolio of more than 110 Crowne Plaza hotels open or in development across the continent.
Expected to open in Q1 2026, the 81-room hotel will occupy a prime location on Slovenska obala promenade, just steps from the Adriatic Sea. Surrounded by restaurants, parks, and key cultural attractions, Crowne Plaza Budva will place guests at the heart of Montenegro’s leading coastal destination—within walking distance of the Old Town and City Marina.
“Budva is one of the Adriatic’s most dynamic tourism destinations, and the addition of Crowne Plaza strengthens our long-term commitment to Montenegro and the Balkans,” said an IHG spokesperson.
Elevated design and a vibrant coastal lifestyle
The new hotel will embody the brand’s “New Modern” design philosophy, blending contemporary interiors with the natural beauty of Montenegro’s coastline. Guest rooms and suites will feature elegant furnishings and intuitive layouts for both productivity and relaxation.
The property’s destination restaurant will offer refined yet welcoming dining with uninterrupted sea views, while its panoramic terrace—expected to become one of Budva’s most sought-after social venues—will host both locals and international guests in an atmosphere of understated sophistication.
A hub for meetings and events
Crowne Plaza Budva will also serve as a modern business and event hub, offering flexible meeting and conference spaces designed for collaboration and productivity. Equipped with the latest technology, these venues will accommodate everything from small seminars to large-scale corporate gatherings and social events.
Strengthening IHG’s presence in the Balkans
IHG currently operates 12 hotels across the Balkan region—including properties in Bulgaria, Montenegro, North Macedonia, Serbia, and Slovenia—with 10 more in development. In Montenegro, Crowne Plaza Budva will join established IHG hotels such as Regent Porto Montenegro, voco Podgorica, Crowne Plaza Podgorica, and Iberostar Waves Herceg Novi.
Globally, Crowne Plaza remains one of the most recognized premium hotel brands, with over 400 properties in key city, resort, and airport locations. The brand’s recent refresh—featuring a modernized design identity and innovative programs for blended business and leisure travel—continues to position it at the forefront of contemporary hospitality.
