Radisson Hotel Group has launched an AI-powered hotel discovery app in ChatGPT, allowing travelers to search, compare and explore hotels through natural conversations before completing their bookings directly on the Radisson Hotels website.
Developed in collaboration with Accenture, the new app is available as @RadissonHotels in ChatGPT and gives travelers access to more than 1,000 Radisson Hotels properties across over 100 countries.
Natural Language Hotel Search
Using the AI-powered assistant, travelers can describe their travel plans in conversational language, such as requesting a family-friendly weekend hotel in Amsterdam or a Paris hotel with a gym and spa near the Eiffel Tower.
The app returns relevant hotel recommendations complete with live room availability, current rates, amenities, property details, location information and interactive maps. When users are ready to book, they are directed to complete their reservation on the official Radisson Hotels website.
Supporting the Shift to AI-Powered Travel Planning
Radisson Hotel Group said the launch represents an important step in its agentic commerce strategy, reflecting the growing role of artificial intelligence in travel discovery and booking.
According to Accenture Consumer Pulse Research cited by the companies, 87% of travelers are open to using an AI-powered travel assistant to help find the best travel options, while 71% expect AI to influence at least half of their spending on hotels or airlines over the next 12 months.
The hotel group also noted that travelers are increasingly using AI platforms such as ChatGPT instead of traditional search engines when researching accommodation.
Future AI Features Planned
The ChatGPT app connects directly with Radisson Hotel Group’s existing systems to provide real-time hotel information. The companies plan to expand its capabilities with personalized recommendations, loyalty program recognition, in-chat booking, reservation management, trip modifications and AI concierge services.
The launch forms part of Radisson Hotel Group’s wider digital transformation strategy, with Accenture supporting the modernization of the group’s digital infrastructure and direct booking platform across its global portfolio.
