Emaar Properties is preparing to launch what it describes as its most ambitious master-planned community to date, a $54 billion (AED200 billion) development designed to accommodate nearly 150,000 residents and redefine a significant part of Dubai’s urban landscape.

Expected to be officially unveiled in the coming days, the project will cover more than 4.5 million square metres of gross floor area, making it one of the largest mixed-use developments ever announced in the United Arab Emirates.

A New City Within Dubai

The large-scale masterplan will combine residential, commercial, hospitality and lifestyle elements within a single integrated destination. Emaar describes the development as a self-sustaining “city within a city”, designed to offer residents and visitors access to homes, workplaces, retail, leisure and community amenities within one interconnected environment.

The project will feature a mix of residential towers, luxury villas and mansions, alongside commercial office space, retail districts, hotels and extensive public facilities.

With capacity for approximately 150,000 residents, the development is expected to become one of Dubai’s largest new urban communities and a major addition to the emirate’s expanding residential market.

Responding to Strong Demand

The announcement comes as Dubai’s property sector continues to experience strong momentum, driven by sustained demand from both local buyers and international investors.

Developers across the city have increasingly focused on integrated communities that combine housing, business facilities, entertainment and public infrastructure, reflecting changing preferences among residents seeking live-work-play environments.

The scale of the planned Emaar development highlights continued confidence in Dubai’s long-term growth prospects and its position as one of the world’s leading real estate investment destinations.

Building on a Landmark Legacy

Founded by Mohamed Alabbar, Emaar has played a central role in shaping modern Dubai through projects that have become globally recognised landmarks.

The company’s portfolio includes the Burj Khalifa, the world’s tallest building, Dubai Mall, one of the largest shopping destinations globally, and Downtown Dubai, one of the city’s most visited mixed-use districts.

The new masterplan is expected to become a key component of Emaar’s long-term growth strategy and could represent one of the most significant additions to Dubai’s development pipeline in recent years.

Shaping the Next Phase of Dubai’s Growth

As Dubai continues to attract residents, businesses and investors from around the world, large-scale developments such as this are increasingly viewed as essential to supporting future population growth and economic expansion.

Further details on the project’s location, timeline and specific components are expected to be revealed when Emaar formally launches the development.