Visit Qatar has signed 2 strategic memoranda of understanding with Chinese travel and technology companies Fliggy and Huawei in a move aimed at attracting more visitors from China and improving the travel experience through artificial intelligence.

Eng Abdulaziz Ali Al Mawlawi, chief executive of Visit Qatar, led an official delegation to China for the agreements, which form part of wider efforts to strengthen Qatar’s appeal in one of the world’s biggest outbound travel markets.

The deals focus on using advanced AI to support visitors before and during their trips, with Visit Qatar working alongside the two companies to elevate services and destination engagement.

The announcement underlines how national tourism bodies are increasingly turning to technology partnerships to reach Chinese travellers, a market that remains important for destinations competing for international arrivals.

Fliggy is one of China’s major online travel platforms, while Huawei is a global technology company with growing influence in AI and digital services. By linking with both groups, Visit Qatar is aiming to combine travel distribution with digital innovation.

The move also fits a broader strategy among Gulf destinations to tailor their tourism offers for Chinese visitors. That includes improving online visibility, streamlining trip planning and using smarter tools to personalise the experience.

Visit Qatar has not disclosed the financial terms of the agreements. It also has not given a timetable for when the new AI-led initiatives will be rolled out.

The visit comes as Qatar continues to position itself as a year-round destination for leisure and business travel. Tourism officials have increasingly highlighted technology, connectivity and service upgrades as part of that campaign.

Chinese outbound travel has rebounded in stages since the pandemic, prompting destinations across Asia, the Middle East and Europe to compete for a share of the market. Partnerships with local digital giants are seen as one way to build trust and visibility.

For Visit Qatar, the latest agreements signal a push to make the destination more accessible and more responsive to the expectations of digitally connected travellers. The focus on AI suggests the organisation wants to move beyond traditional promotion and into personalised visitor support.