From neighbourhood-driven city hotels to large-scale resort destinations, 2025 proved to be a year of momentum and ambition for Ennismore. The lifestyle hospitality group expanded its global footprint with a series of high-profile openings, entering new markets, launching regional firsts, and strengthening its presence across Europe, the Americas, the Middle East, Asia, and Australia.
The year reflected Ennismore’s strategy of combining strong brand identities with local culture, creativity, and community, while continuing to scale across both urban and resort environments.
A defining year in Australia and Southeast Asia
Ennismore made a major move into Australia in 2025, introducing three distinct brands across key cities and coastal destinations. Hyde Melbourne Place marked the brand’s debut in the country, bringing its bohemian, design-led spirit to the heart of Melbourne’s cultural scene.
On the coast, Mondrian Gold Coast opened at Burleigh Heads, setting a new benchmark for contemporary coastal luxury. The property blends design-forward accommodation with standout dining and relaxed beachside living, while also introducing Ennismore’s first branded residential offering in Australia.
In Sydney, 25hours Hotel The Olympia reimagined a historic cinematic landmark, layering eclectic design, art-filled guestrooms, and imaginative dining into a playful urban destination for creatives and explorers.
The group’s expansion extended into Southeast Asia with the opening of Mama Shelter Singapore, the brand’s first presence in the region, arriving with its signature personality, bold design, and sociable energy.
Flagship debuts and neighbourhood hotels across Europe
Europe saw several strategic firsts. SLS Barcelona became the brand’s first European hotel, opening on the waterfront at Port Fòrum. The 471-room property combines opulent rooms and suites with six restaurants and bars, three pools, and sweeping Mediterranean views.
The Hoxton continued its European growth with new hotels in Florence, Edinburgh, and Dublin. Each property reflects the brand’s open-house philosophy, blending relaxed social spaces, design-led interiors, and strong neighbourhood connections shaped by local culture.
Mama Shelter also made its Swiss debut with Mama Shelter Zurich, bringing vibrant colour, playful design, and a bold personality to the city centre.
Expanding all-inclusive experiences in the Americas
Across the Americas, Ennismore strengthened its resort portfolio with a focus on all-inclusive destinations. SLS Playa Mujeres marked the SLS brand’s entry into the all-inclusive space, delivering elevated hospitality, culinary creativity, and high-energy social spaces along Mexico’s Caribbean coast.
The group further accelerated its regional growth by welcoming six new all-inclusive resorts in Mexico, reinforcing its presence in one of the world’s most competitive leisure markets.
Regional firsts in the Middle East and Turkey
In Turkey, Ennismore introduced Aliée Istanbul as part of the Paris Society Collection. The property blends contemporary design with local relevance, offering elevated dining and nightlife experiences, including concepts led by Michelin-starred chef Thomas Bühner.
In the United Arab Emirates, SO/ Ras Al Khaimah debuted as the brand’s first all-inclusive resort in the Middle East, positioning itself as a fashion-forward creative hub infused with art and bold self-expression.
Mama Shelter Dubai marked another regional first, opening with 197 design-driven rooms overlooking Business Bay. The brand’s evolution continues with the upcoming launch of the world’s first Mama Residences, offering fully furnished serviced apartments that extend Mama’s playful, social ethos into residential living.
Continued growth for Rixos
Rixos remained a key growth driver in the region. In Saudi Arabia, Rixos Obhur Jeddah opened as a new destination-led resort, while in Egypt the brand expanded with Rixos Montaza Alexandria alongside Rixos Radamis and Rixos Magawish. Together, these openings strengthened Rixos’ global footprint, focusing on immersive all-inclusive experiences, diverse dining, and entertainment for all generations.
Looking ahead
From city streets to island shores, creative urban hubs to large-scale resort destinations, Ennismore’s 2025 openings introduced new places to stay, gather, and belong. With a strong pipeline already in motion, the group is now turning its focus toward 2026, positioning itself for another year of expansion, innovation, and global reach.
