Airport lounge giant Priority Pass is taking premium travel to the next level. This week, the company unveiled Priority Pass Private, a new invitation-only service that promises a seamless, luxurious journey from the moment travelers arrive at the terminal.

The program, which launches initially at 76 airports across Europe and the Middle East, offers what Priority Pass describes as a “private jet-style experience” within the commercial flying world. Guests will enjoy private check-in and security, access to a VIP lounge, and a chauffeured transfer directly to their aircraft.

The experience begins with a personal meet-and-greet at the airport, followed by private assistance through check-in, immigration, and security. Once cleared, travelers are escorted to an exclusive VIP lounge to relax or dine before being driven across the tarmac to their flight.

Priority Pass said the new service was designed to replicate the calm, convenience, and privacy of flying private without the need for a personal jet. The offering will be available only by invitation and primarily through business partnerships – such as private banks, financial firms, and luxury service providers – rather than to individual members.

While the company has not disclosed pricing details, the service is positioned as a premium add-on for high-net-worth travelers.

Priority Pass already operates one of the world’s largest airport lounge networks, providing access to more than 1,700 lounges globally. Standard memberships start at $99 per year, with each visit costing an additional $35, while the top-tier Prestige plan costs $469 and includes unlimited lounge access.

With this latest launch, Priority Pass appears to be targeting the space between first-class travel and private aviation – a growing niche for travelers who value exclusivity, efficiency, and comfort over traditional loyalty perks.