Arrae has enlisted Pamela Anderson as the face of its latest campaign, promoting MB-1 45+, a new addition to the brand’s Metabolic Burn line. The supplement is formulated specifically for women in midlife, aiming to revitalize metabolism, balance hormone levels, and support steady energy with a blend of eight clinically studied ingredients including probiotics, nutrients, and herbs.

The campaign debuts with a striking takeover of New York’s Prince Street subway station, where Anderson’s image will appear across digital panels and subway cards. To further amplify the launch, Arrae has partnered with Flamingo Estate to curate farm boxes filled with organic produce, holistic skincare, and wellness essentials, which will be sent to select influencers.

Early customers are also being offered a special incentive: the first 100 orders of MB-1 45+ will come with a complimentary bottle of Sonsie Super Serum from Anderson’s own holistic skincare brand.

Arrae co-founder Siff Haider said the collaboration was a natural fit, citing Anderson’s approach to aging as a source of inspiration. “Instead of resisting change, Pamela Anderson has always leveled it as a superpower, evolving with each chapter of life. We created MB-1 45+ to support women through the process of aging, while honoring the incredible insight and confidence they carry forward. And with Pamela at the heart of the campaign, we hope to amplify this message of thriving in every season of life.”