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Blue Sky

JetBlue and United Announce Blue Sky: Unique Consumer Collaboration That Links Loyalty Programs

JetBlue today announced Blue Sky: a new and unique collaboration that gives customers of both airlines even more options to find flights that fit their plans as well as new opportunities to earn and use MileagePlus® miles and TrueBlue points across both airlines.

Blue Sky includes the following components, with some starting as early as this fall, subject to regulatory review:

  • United’s MileagePlus customers can earn and use miles on most JetBlue flights. JetBlue offers 90 daily flights between the Northeast and the Caribbean this summer – with regular nonstop direct flights to popular islands like Aruba, Barbados, and Jamaica. JetBlue’s TrueBlue members can earn and use points for flights on United’s extensive domestic and international network, the largest across the Atlantic and Pacific that includes popular destinations like Cape Town and Tahiti.
  • Each airline will offer flights on one another’s website and app to make booking across the two airlines’ complementary networks simple and easy. Blue Sky includes an interline agreement, not a codeshare, meaning each airline will continue to publish and market flights independently under its own brand and flight numbers.
  • The benefits of each airline’s loyalty program – priority boarding, complimentary access to preferred and extra legroom seats and same-day standby/switch – will be available when customers travel on the other airline’s aircraft.
  • As part of the airlines’ agreement, JetBlue will provide United access to slots at JFK International Airport for up to seven daily round-trip flights out of JFK Terminal 6 to begin as early as 2027. And, as part of a net-neutral exchange, JetBlue and United will exchange eight flight timings at Newark.
  • United will move its website and mobile app’s ability to sell hotels, rental cars, cruises and travel insurance, on both a stand-alone and package basis, to new technology and services provided by JetBlue’s Paisly platform.

“This collaboration with United is a bold step forward for the industry — one that brings together two customer-focused airlines to deliver more choices for travelers and value across our networks,” said Joanna Geraghty, CEO of JetBlue. “United’s global reach perfectly complements JetBlue’s East Coast leisure network, and significantly expands the options and benefits for TrueBlue members, no matter where in the world they are traveling. This is a clear win for our customers and crewmembers, and supports our JetForward strategy.”

“Blue Sky reflects our airlines’ shared focus on innovation and the customer experience,” said United CEO Scott Kirby. “The JetBlue brand is tied to a great product and under Joanna’s leadership the airline continues to deliver for customers. We’re always looking for ways to give our MileagePlus members even more value and benefits and this collaboration gives them new, unique ways to use their hard-earned miles and find options that fit their schedule. Plus, our employees are really excited about United’s return to JFK for the longer-term and we’re all looking forward to starting up flights very soon.”

JetBlue and United will continue to manage and price their networks independently, including the launch of new routes, frequencies and promotions.

Two Award-Winning Loyalty Programs

As part of Blue Sky, members of each airline’s loyalty program will find similar benefits over time – as well as reciprocal revenue-based miles and points accrual and reciprocal miles and points redemption – when they use and earn miles or points on the partner airline.

Timing for reciprocal benefits for customers will be announced later this year. Whether customers are flying on United or JetBlue in the future, they will receive benefits in line with what they receive today, including:

  • Priority treatment for check-in, boarding, security and baggage
  • Access to preferred and extra leg room seats
  • Free first checked bag
  • Same-day changes and switches

TrueBlue, JetBlue’s award-winning loyalty program, is one of the most popular airline loyalty programs in the Northeast, with nearly 3 out of 5 people in New York City and Boston holding TrueBlue membership. This generous program includes the following features:

  • Free to join, free to earn points and with points that never expire – for all customers;
  • JetBlue allows loyalty members to pool their points into a joint account, bringing family and friends closer with this feature;
  • No blackout dates for award seats – JetBlue offers last-seat availability with points, even for its Mint premium experience;
  • The ability for customers to unlock benefits after just a few flights with Perks You Pick®

MileagePlus was recently rated the world’s best airline loyalty program and includes the following features:

  • Free to join, for all customers;
  • Miles never expire;
  • No blackout dates for award seats – if there’s a seat open you can buy it with miles;
  • Just about anything you can pay for with cash at United, you can buy with miles (seats, wifi, snacks, etc.);
  • United allows members to pool their miles with family and friends into a joint account;
  • And membership includes free access to United’s new Starlink internet service – in 2024, United signed the industry’s largest agreement of its kind with SpaceX to bring Starlink to its fleet. The onboard internet service features the same high-speed, low-latency internet service in the air that people enjoy on the ground.

MileagePlus members took more than 42 million reward flights between 2020 and 2024; and over the last year, close to 40,000 United seats per day were filled by MileagePlus customers using their miles – that’s the same as filling about 128 Boeing 777 aircraft. During last year’s November and December holidays alone, almost two million MileagePlus customers flew on award tickets.

United Customers Benefit From More Options in Boston & New York

JetBlue offers 90 daily flights between the Northeast and the Caribbean this summer – with regular nonstop direct flights to popular islands like Aruba, Barbados, and Jamaica. The airline operates approximately 180 daily flights out of JFK and 130 daily flights out of Boston’s Logan International Airport (BOS), including to sought-after Florida markets like Fort Lauderdale and Orlando. JetBlue’s focus cities also include Fort Lauderdale, where it operates more international flights than any other airline; San Juan, where it is the largest airline; Orlando, and Los Angeles. Additionally, JetBlue flies to 15 destinations that United does not serve including Martha’s Vineyard, Mass.; Cartagena, Colombia; Kingston, Jamaica; and Ponce, Puerto Rico.

JetBlue Loyalty Members Gain Access to a New World of Flying

United is the world’s largest airline and its vast network gives TrueBlue members hundreds of additional domestic and international options to use their points – 165 across the U.S., eight in Canada, two in the Caribbean, 31 in Latin America, 27 in Europe, five in Africa, two in the Middle East, 15 in Asia, and 14 in the South Pacific.

Additional Blue Sky Benefits

  • In a move that will make planning and booking travel and holiday packages easier for United’s customers and MileagePlus members, United and JetBlue also announced today that United will move its website and mobile app’s ability to sell hotels, rental cars, cruises and travel insurance to JetBlue’s Paisly platform.

    Today, United customers are sent to different services known as United Hotels, United Cars, United Cruises and United Packages® to book hotels, rental cars, cruises and holiday packages. This move will streamline these services and put them all on united.com and the airline’s mobile app, powered by the Paisly tech stack, and leveraging Paisly’s proven, human-first model and advanced technology to its leisure travel customers.

    Unlike most airline ancillary travel platforms that rely heavily on automation and third-party services, Paisly has invested in developing every part of its service in-house. From hotel contracting and holiday curation to marketing and customer care, Paisly operates a fully integrated white-glove service model with increasing personalized offers and messaging, including customer care, and loyalty earning and redemption. Its standout feature, the “Helpful Humans” – a dedicated, highly trained customer service team – sets it apart in an industry known for impersonal, transactional experiences.

  • Additionally, business travelers and their employers will see benefits from the collaboration as well. While United and JetBlue will continue to manage their commercial relationship independently, both airlines may extend the terms of parts of their corporate programs to the flights operated by the other airline. This includes the discounts each airline has independently negotiated.
  • Finally, JetBlue is expected to be the first partner airline to deploy and syndicate the technology Kinective MediaSMby United Airlines has built to connect airline customers to personalized, real-time advertising, content, experiences and offers from leading advertising brands. The Kinective Media technology platform, launched in June 2024, is a global first traveler media network that uses insights from travel behaviors to enable marketers to deliver relevant messaging to audiences across various touchpoints in the journey, and beyond. Kinective Media’s focus is on premium brand relationships across key verticals such as retail, luxury goods, financial services, automotive, media & entertainment and travel, and the collaboration will bring those capabilities to highly engaged audiences across JetBlue’s digital channels.

*Benefits subject to change.

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