Airbnb’s latest insights and a Panterra consumer survey reveal key travel trends for summer 2025, spotlighting how travelers from different countries are shaping the season through local flavor, event-driven getaways, and spontaneous domestic escapes.
Global Trends: Culinary Travel & Authenticity
This summer, food is a leading travel motivator. Nearly half (47%) of global travelers prioritize authentic local cuisine, opting for under-the-radar foodie destinations over traditional culinary capitals. 1 in 5 guests globally are choosing Airbnb for its ability to deliver immersive, local experiences.
Fandom Travel: Star Chasing Drives Bookings
“Fandom travel” is surging, as fans follow their favorite musicians and athletes across borders. According to Panterra:
32% of Americans, 45% of Brazilians, and 38% of Mexicans plan to travel more for big events in the coming year.
Concerts rank just behind family reunions as key motivators for travel.
Gen Z women lead the charge, with 33% planning travel around concerts (vs. 24% of Gen Z men).
Cities are seeing a spike in Airbnb searches due to events:
Houston, TX: +620% (Beyoncé’s Cowboy Carter Tour)
Manchester, UK: +500% (Oasis concert)
Perth, Australia: +250% (State of Origin Rugby)
Charlotte, NC: +200% (Shakira concert)
Santiago, Chile: +85% (Kylie Minogue concert)
This trend not only fills arenas but boosts local economies, with Airbnb guests spending an average of $165 per day on food, entertainment, and attractions, about 40% of which is spent within the neighborhood of their stay.
Staycations Dominate in the US
Amid rising costs, U.S. travelers are embracing local escapes:
More Americans are searching for trips within 300 miles of home.
Groups and families account for over 60% of these nearby getaways.
43% plan to drive instead of fly to their destinations.
39% prefer domestic over international travel to save money.
29% of parents with kids under 18 are opting for staycations.
Whether chasing global stars or savoring hyper-local flavors, summer 2025 travel is about meaningful, budget-conscious choices, with Airbnb stays playing a key role in making them possible.
