Smart travel is no longer just a dream—it’s happening now, thanks to Pegasus Airlines’ groundbreaking partnership with Microsoft. The Turkish low-cost airline has embraced artificial intelligence in a big way, transforming how it serves both passengers and employees.

Instead of just flying planes, Pegasus is flying high with innovation. Working with Microsoft’s Azure AI Services, the airline has introduced AI-powered tools that are changing the way people experience air travel. One standout success has been FlyBot, a virtual assistant that supports customers in real time. Since the launch, customer satisfaction scores have more than doubled, proving just how impactful smart travel technology can be.

Behind the scenes, the airline’s human resources department is also enjoying a boost. An AI-driven HR assistant has led to a 20% increase in employee satisfaction. By making routine processes faster and easier, the technology helps employees spend more time on meaningful tasks—something that boosts morale and productivity.

The results speak for themselves. Microsoft has even called Pegasus Airlines a “prime example” of how AI can add strategic value to a business. This partnership has not only improved customer service but also helped Pegasus streamline operations and offer more personalized travel options.

Among the newest features is a smart recommendation system powered by ChatGPT. It gives passengers tailored travel suggestions based on their needs and preferences, making the planning process smoother and more enjoyable.

Pegasus’ efforts show that even budget airlines can lead in innovation. Their use of AI isn’t just about efficiency—it’s about building a better, more connected experience for every traveler.

Ümit Şener, data and artificial intelligence specialist at Microsoft, praised the partnership, saying, “By implementing one of the best AI use cases both in Türkiye and globally, Pegasus has established a pioneering position in the aviation industry.”