IHG Hotels & Resorts is expanding its midscale conversion brand, Garner Hotels, in Southern Europe with the rebranding of a Pacini Group property into Garner Hotel Rome Aurelia. This move highlights IHG’s strategy to strengthen its midscale portfolio in Italy, offering a flexible and distinct guest experience while leveraging Pacini Group’s established market presence. The newly rebranded hotel will be part of Garner’s fast-growing global pipeline, which already includes more than 88 properties.
Launched in 2023 as IHG’s 19th brand, Garner Hotels has quickly gained traction in the midscale conversion space, appealing to owners seeking strong returns and flexibility within IHG’s powerful enterprise. The conversion of the Pacini Group’s Smooth Hotel Rome into Garner Hotel Rome Aurelia showcases how owners can integrate into IHG’s global systems, benefiting from advanced technology, revenue management tools, and the IHG One Rewards loyalty program, which now boasts over 130 million members.
Strategically located west of Rome on Via Aurelia, the Garner Hotel Rome Aurelia offers easy access to Fiumicino Airport, Vatican City, the Trastevere district, and Rome’s historic city center. The hotel, which was fully renovated by Pacini Group in January 2025, features a modern, minimalist design. It has 58 guest rooms, an on-site restaurant and bar, an outdoor terrace, and meeting spaces.
Garner Hotels are designed to provide an easygoing and comfortable stay at an affordable price. They focus on essentials like convenient locations, comfortable beds, free Wi-Fi, and reliable amenities. Guests at Garner Hotel Rome Aurelia will also enjoy 24/7 bean-to-cup coffee, a warm welcome upon arrival, and round-the-clock access to satisfying snacks from the Garner Shop.
As IHG continues expanding Garner Hotels across Southern Europe, this transformation reinforces the brand’s commitment to delivering a relaxed, high-quality stay experience while offering owners a seamless, high-return investment opportunity.
