Iberostar Beachfront Resorts is making waves (pun intended) with a brand refresh that caters to diverse guest preferences. The company announced a revamped brand identity and a new segmentation strategy for its beachfront hotel portfolio.
This strategic shift introduces three distinct tiers:
- Iberostar Waves: Designed for families and active couples, Iberostar Waves promises a playful, open, and reassuring atmosphere. Think exciting activities, a welcoming environment, and all the ingredients for a perfect family beach vacation.
- Iberostar Selection: Ideal for premium-loving families and couples, Iberostar Selection offers a step-up experience with generous amenities, a relaxed vibe, and an overall uplifting holiday atmosphere.
- JOIA by Iberostar: This luxurious collection caters to those seeking the ultimate beachfront escape. JOIA by Iberostar boasts personalized service, exquisitely delivered, for an unforgettable stay.
“We’re thrilled to share this brand evolution, which reflects our commitment to creating happy and memorable experiences for our guests,” said Phil McAveety, CEO of Iberostar Hotels & Resorts. “This renewed promise is supported by a refreshed segmentation of our portfolio and a brand identity that aligns with our purpose of championing positive change through positive tourism.”
The new segmentation will be implemented across the entire Iberostar Beachfront Resorts portfolio in the coming months. The first hotel to debut under the Iberostar Waves banner will be Iberostar Waves Gaviotas Park in Fuerteventura, opening its doors this August.
With this strategic move, Iberostar positions itself to cater to a wider range of travelers seeking beachfront getaways, offering options that cater to various budgets, travel styles, and desired levels of luxury.
