sbe today announced the expansion of the Mondrian brand in Europe and first-ever hotel in Asia through the opening of new properties in Seoul, Bordeaux, and Cannes. Mondrian Bordeaux, Mondrian Cannes and Mondrian Seoul Itaewon, represent the continued strong expansion of the brand’s international footprint and award-winning restaurants and lounges in collaboration with sbe partner Accor, including soon-to-be announced Mondrian properties in Australia, the Dominican Republic, Germany, the Maldives, New Zealand, Puerto Rico, Singapore, Thailand, and Vietnam. This is an important element of sbe’s global expansion plan, which will encompass the addition of 50 new hotels nationally and internationally by the year 2021, of which 10 will be Mondrian hotels.
“I’m extremely proud we’re bringing an iconic hotel brand like Mondrian to one of the fastest-growing economic capitals of Asia and two of Europe’s most captivating destinations,” said sbe Founder & CEO Sam Nazarian. “The expansion reflects our commitment to creating innovative, exclusive, and cutting-edge experiences for our customers and solidifying our global footprint in luxury hospitality. It’s been an honor to collaborate with Yojin Construction on the incredible refurbishment of the Mondrian Seoul Itaewon, and we can’t wait to showcase our premium offerings in Seoul’s bustling Itaewon neighborhood. In developing the Mondrian Cannes and Mondrian Bordeaux properties, we are investing in the modern traveler, combining classic European design elements with groundbreaking lifestyle and leisure amenities.”
“We are delighted with the successful globalization of sbe properties and very excited by the upcoming introductions of the iconic Mondrian brand within our key European, Middle East and Asia Pacific markets. Accor teams are aiming to expand further these extremely promising developments to other major gateway cities across the globe in the coming years”, said Gaurav Bhushan, Accor Chief Development Officer.
The Mondrian’s expansion into Asia and Europe comes on the heels of the brand’s recently completed $19 million renovation of its flagship Los Angeles location and announced plans for Mexico City, with Mondrian Polanco Hotel & Residences set to debut in 2021 followed by Mondrian Del Valle in 2022. What was once a luxury boutique hotel in Los Angeles has now expanded to a global hotel brand, bringing its unique brand of glamour, groundbreaking design and progressive programming to some of the world’s most culturally relevant cities, including Doha, Los Angeles, Mexico City, Miami, New York, Seoul, Cannes and Bordeaux.