Singapore Airlines and Singapore-based wellness brand COMO Shambhala, which forms part of the COMO Group, today signed a Memorandum of Understanding on a wide-ranging partnership aimed at enhancing the customer experience for travellers.
The initial phase of the partnership will see COMO Shambhala’s award-winning wellness cuisine introduced on selected Singapore Airlines flights in the second half of this year, elevating the Airline’s range of food and beverage offerings on board.
Using seasonal and sustainable ingredients each with their own nutrition profile, this style of cooking aims to inspire the palate with memorable and delicious flavours, marrying healthy eating with pleasurable gastronomy.
The inclusion of co-developed wellness dishes will progressively be made available in SIA’s Book the Cook service. In addition, a new wellness menu featuring specially curated dishes will be introduced across all classes.
Future collaborations may also extend to on-board amenities, as well as in-flight entertainment content relating to wellness, among others.
Singapore Airlines has always been committed to its continued focus on service excellence, network connectivity and product leadership. This collaboration is a natural fit with the COMO Group’s position as one of the world’s leading lifestyle hospitality companies.
“SIA is fully committed to the continuous enhancement of our customer experience. We are proud to be announcing this partnership as it reaffirms our dedication to the holistic wellbeing of our customers,” said Singapore Airlines Senior Vice President Customer Experience, Mr Yeoh Phee Teik.
“It’s an exciting moment for the COMO Group, as this collaboration marks the coming together of the world’s most awarded airline and COMO’s passion for holistic wellness and nutritious cuisine that has been at the heart of our brand offering since the beginning of COMO Shambhala and COMO Hotels and Resorts,” added Mr Olivier Jolivet, CEO of the COMO Group.