A new study from Idealo has revealed the most popular bakeries in Europe by analyzing Instagram hashtag volume and views on TikTok.
From coffee dates to freshly baked pastries, the reassurance of artisan bakeries has placed bake shops as a go-to attraction for both locals and visitors alike. But where are the most popular bakeries to visit, according to their social media worthiness?
To find out, consumer review and price comparison website, Idealo uncovers Europe’s most popular bakeries by analysing social media data from Instagram and TikTok. They’ve also provided tips on how to get started with baking your own sweet treats at home.
The Most Popular Bakeries in Europe:
- Pastel de Nata, Lisbon
- Hafiz Mustafa 1864, Istanbul
- Du Pain et des Idees, Paris
- Cafe Savoy, Prague
- Pasticceria Marchesi, Milan
- Arán, Budapest
- Demel, Vienna
- Babu’s, Zurich
- Café Ekberg, Helsinki
- Mysak, Prague
The Pastéis de Belém
The Pastéis de Belém is revealed as the most popular bakery in Europe
The Pastéis de Belém is revealed to be the most popular bakery in Europe. The Lisbon-based bakery boasts the highest number of Instagram posts (117,212) and the highest number of TikTok views (5,800,000) for #pasteisdebelem. The bakery has been baking the Portuguese egg custard tart since 1837, a recipe that originates from the Belém district.
The Hafiz Mustafa 1864
The Hafiz Mustafa 1864 is revealed as the second in the list of the most popular bakeries in Europe, with the second-highest number of TikTok views. The Istanbul-based bakery also has the third-highest number of Instagram posts for its hashtag (12,052).
The bakery not only offers deliveries within the city but also throughout the country and the world. This gives them an incredible reach and promising opportunities for more social media attention. The Hafiz Mustafa 1864 bakes a variety of confections, including a UK favorite, Turkish Delight (known as ‘lokum’ in Turkey). Other Turkish treats that the bakery offers include baklava and kadayif.
Du Pain et des Idées
Du Pain et des Idées comes in third with 1,100,000 TikTok views and 8,254 Instagram posts with #dupainetdesidees. The Parisian traditional-fine bakery has a huge Instagram following of 47,300, drawn to the page for its delicious pâtisserie pictures.
The current owner of Du Pain et des Idées, Christophe Vasseur, offers visitors a variety of his very own creations. These include chocolate-pistachio snails, fresh apple turnovers, orange blossom brioche and his ‘Pain des Amis’ (bread of friends). Located in the 10th arrondissement of the capital, The bakery was opened in 1875 and is now listed as a historical site.
Cafe Savoy, Prague
Cafe Savoy is the fourth in the list of the most popular bakeries in Europe, with its hashtag on TikTok receiving over 191,000 views.
The bakery is one of the most popular dining establishments in the city, offering excellent coffee and baked goods including classic Czech desserts. The location has been around since 1893, but was modernised in 2001, serving locals and tourists its delicious desserts in a classical setting ever since.
Pasticceria Marchesi, Milan
Pasticceria Marchesi takes fifth place as the most popular bakery in Europe, one of the oldest and grandest on the continent. With its luxurious interiors green and dark wood interiors, it’s not hard to see why this popular bakery has over 8,061 posts under its hashtag on Instagram, and almost 23,000 views on TikTok.
The Milan-based bakery serves a mix of fresh patisseries, signature chocolates, as well as its classic Milanese Panettone. Founded in 1824, its a must-visit location for anyone visiting the beautiful Italian city.
Katy Phillips at Idealo says, “Starting out as a baker can be exciting, but having the right tools is crucial. You’ll need kitchen scales, measuring cups, mixing bowls and baking pans to prepare the best-baked goods. It may seem obvious but it’s easy also to overlook vital ingredients. Therefore, you should always read the recipe before you begin. Most of all, start with small recipes that require few ingredients and simple techniques. Eventually, you’ll develop the skills you need to move onto more complex recipes.”