IHG Hotels & Resorts today demonstrated its continued UK growth by announcing the debut of voco Hotels into the Scottish hotel market. Marked with the upcoming opening of voco Grand Central in Glasgow and voco Edinburgh – Haymarket, IHG has always been a prime player in the city break market for which Glasgow and Edinburgh are widely recognised.
Following recent Government guidelines announcing the expected re-opening of Scottish hospitality in April/May, the upcoming openings signal a welcome return to leisure travel.
voco™, inspired by the meaning ‘to invite’ or to ‘call together’ in Latin, has enhanced the charm and existing grandeur of the Grand Central Hotel in Glasgow with bold branding and a distinctive new identity. Showcasing 230 rooms, extensive meeting & event spaces, a locally inspired welcome treat upon arrival, and dedicated resident experts known as voco™ hosts, the new voco Grand Central in Glasgow will be a stand-out for leisure and corporate guests alike.
The second Scottish opening, voco Edinburgh – Haymarket, will mark IHG’s seventh voco hotel, and it’s first new-build, to open in the UK. Located in the West End of Edinburgh, the hotel will offer 150 rooms and suites, all-day restaurant The Blossom and destination-led bar; Edinburgh at the Bar.
voco™ is one of IHG’s newest brands and is part of the group’s Premium Collection of brands which aim to deliver a sense of belonging and well-being, with thoughtful details to make every trip matter.Developed in the UK in 2018 and rolled out initially in the Europe, Middle East, Asia and Africa (EMEAA) region, the voco brand then went on to expand to the U.S. and Greater China in 2020 and is proving popular with guests, owners and developers alike. Its flexible model is appealing to a broad range of asset types from conversion to newbuild. Showcasing high-quality properties which fall into heritage, urban and destination opportunities, is a reflection of the versatility of the voco brand which IHG intends to further grow in 2021 and beyond.
voco™ currently has ten hotels* open across Europe, including Cardiff, Oxford and Reading in the UK.The premium brand presents owners with a strong return on investment with its opportunity for conversions presenting an ability to reduce pre-opening costs by quickly moving to operational and now-open status.
