Yas Holding’s real estate division, Taraf, based in the UAE, has teamed up with the globally renowned fashion house KARL LAGERFELD to collaborate on a luxury villa project in Dubai.
This exciting venture, set to be unveiled in the upcoming months, marks KARL LAGERFELD’s third venture into branded residential properties worldwide, and it represents their inaugural project in the Middle East. In 2021, the iconic fashion brand introduced luxury residences in Marbella, Spain, and recently announced a hotel tower with branded residences in Malaysia.
Karl Lagerfeld, an iconic figure in the fashion industry, left an indelible mark through his work with fashion houses like his eponymous brand KARL LAGERFELD, Chanel, and Fendi. His legacy celebrates his pioneering contributions to high fashion, innovative designs, and an enduring passion for architecture and interior design, embodying his visionary expression. The villas in this project will provide a window into Karl Lagerfeld’s multifaceted world, marrying his limitless iconic vision with contemporary creativity to honor his DNA and underscore his mantra: ‘Embrace the present and invent the future.’
Low Ping, Group CEO of Yas Holding, expressed his pride in the partnership, stating, “We are delighted to announce this collaboration with a globally recognized brand that will not only add unparalleled value to Taraf’s upcoming residential property but also elevate Taraf’s standing in the competitive UAE real estate sector. Our partnership with KARL LAGERFELD underscores our commitment to delivering top-tier real estate offerings. KARL LAGERFELD’s signature design will infuse our project with uniqueness and sophistication through aesthetically distinctive and visually captivating exclusive villas.”
KARL LAGERFELD CEO Pier Paolo Righi emphasized the visionary nature of this partnership, saying, “With Taraf, we are not merely constructing villas; we are crafting distinctive lifestyle habitats. In collaboration with Taraf and Karl Lagerfeld’s architectural team, we will bring Karl’s one-of-a-kind concept of exclusive living to Dubai. By blending the artistry of design with the world of real estate, we anticipate offering an unparalleled experience.”
The demand for branded residences has been on the rise in various regions, driven by an increase in the number of high net-worth individuals (HNWIs), according to a report by property consultant Jones Lang LaSalle.
Since its launch in January 2023, Taraf has been dedicated to the luxury real estate sector and has a lineup of projects located in the most coveted areas in Dubai and Abu Dhabi.