Following the opening of the Hamleys Rome store on March 14th at Galleria Alberto Sordi, Hotel de Russie, a Rocco Forte Hotel located on Via del Babuino, Rome, joins hands with Hamleys in a momentous collaboration to unveil the ‘Fairytale Suite by Hamleys’.
A premier suite bearing the iconic insignia of Hamleys, the finest toy shop in the world, embodying the brand’s timeless legacy of enchanting experiences and awe-inspiring wonder. This exclusive partnership is dedicated to providing a captivating moments not only for the hotel’s youngest guests but for all visitors. The dream room, a testament to Hamleys’ unparalleled legacy of magical experience and wonder, designed by the architectural firm LOMBARDINI22 and bookable from 25 March 2024 until 7 January 2025, promises an unforgettable stay for all who enter.
The little guests embark on a delightful journey as they pass through the ‘magic portal’, entering the room of their dreams where the adventure unfolds! Vibrant red and white tones, synonymous with the Hamleys brand, set the stage for excitement and wonder. Bursting with toys and Hamleys teddy bears—the cherished mascots—the suite ignites young imaginations, beckoning them to play and explore in this fantastical setting. Thirty teddy bears eagerly await to greet guests, amplifying the enchantment! Every detail, from the crimson curtains framing the windows to the golden walls adorned with Hamleys-themed graphics, evokes the essence of the British brand. This is where children’s adventures truly come alive, crafting indelible memories at every corner.
In addition to the experiential suite within the premise, Hotel de Russie and Hamleys are collaborating to infuse every moment with “Fun, Magic & Theatre!” over the next ten months. Get ready for an array of exclusive activities designed specifically for young guests, both within the hotel and beyond. From participating in the grand opening of the Hamleys shop at the Galleria Alberto Sordi to enjoying an exclusive closed-door tour of the store, there’s something special planned for everyone. Young guests can indulge in a plethora of seasonal delights at Hotel de Russie, culminating in delightful and festive Christmas celebrations filled with joy and wonder.
