British holidaymakers are increasingly planning their summer breaks around football, with new research from easyJet holidays suggesting many are choosing so-called fan-cations to avoid missing World Cup matches.

The study found a clear split between those seeking relaxation and those prioritising team loyalty. It says some travellers are deliberately looking for destinations that embrace the tournament atmosphere rather than trying to switch off completely.

With matches due to kick off as late as 1am UK time because of the transatlantic time difference, the report suggests fans are prepared to adapt their travel plans, timing and accommodation choices to stay close to the action.

easyJet holidays said the traditional summer holiday is being replaced by trips designed around live sport, as fans look for places where they can follow every minute of the tournament. The company said the trend reflects a wider change in how people approach travel during major sporting events.

The findings come as football supporters across the UK prepare for a summer of high-stakes games. Rather than viewing the holiday season as a break from routine, many are treating it as an opportunity to travel without losing touch with the tournament.

Travellers appear to be moving away from the familiar image of a quiet beach escape. Instead, they are seeking out settings where they can watch matches, meet other supporters and keep up with fixtures even while away from home.

The research highlights how sport can shape travel behaviour well beyond the stadium. For some holidaymakers, the appeal now lies in combining time abroad with a shared fan experience, even if that means sacrificing sleep or changing destinations.

easyJet holidays’ findings also point to the practical challenges of a global tournament played across time zones. Late-night kick-offs for UK viewers may make it harder for some families and groups to maintain their usual holiday routines.

But for committed supporters, the chance to stay connected to the competition appears to outweigh the inconvenience. The study suggests this attitude is driving demand for holidays that allow people to follow the football without leaving the sun behind.

As the tournament approaches, travel firms are likely to keep a close watch on this shift. The rise of the fan-cation shows how major sporting events can influence not just television schedules, but where people choose to go on holiday.